RateGain Travel Technologies has officially announced a strategic partnership with Juspay to power RG Pay, a high-performance financial technology platform for the global travel and hospitality industry. The announcement was made on March 12, 2026, through a formal press release filed under Regulation 30 with the National Stock Exchange of India Limited and BSE Limited.

Strategic Partnership Details

The collaboration brings together RateGain's travel commerce expertise with Juspay's payment technology capabilities to create a unified transaction lifecycle model. RG Pay integrates Juspay's cutting-edge payment orchestration stack into the RateGain travel commerce ecosystem, addressing the fragmented financial layer in travel commerce where checkout friction, settlement complexity, and cross-border inefficiencies continue to impact conversion and margins.

Platform Capabilities and Performance

RG Pay leverages Juspay's proven payment infrastructure, which processes over 300 million daily transactions and handles more than $1 trillion in annual payment value with 99.9999% uptime. The platform combines payment processing, intelligent routing, orchestration, and affordability solutions within RateGain's existing distribution and connectivity infrastructure.

Leadership Perspectives

"We are excited to partner with RateGain to demonstrate how high-performance payment technology can co-create a new benchmark for the travel industry," said Ishan Sharma, Head of Sales and Business Development at Juspay. "RG Pay bridges the gap between institutional scale and the agility of modern technology, ensuring that hotels can offer the same seamless, secure checkout experience that the world's largest digital enterprises rely on."

Parijat Tiwari, Executive Vice President & General Manager, Distribution, RateGain, added: "RG Pay marks our evolution from optimizing bookings to enabling the full transaction lifecycle across our hospitality commerce platform. By integrating Juspay's globally scalable orchestration infrastructure and AI-powered routing intelligence into our ecosystem as a launch Partner, we are strengthening the foundation of payments in travel."

Market Impact and Deployment

The partnership aims to strengthen the foundation of global travel payments, enabling travel and hospitality brands to operate with greater agility, resilience, and confidence across markets. RG Pay is designed to improve checkout conversions and unlock localized and flexible payment options for travelers worldwide, supporting RateGain's vision of building a unified commerce infrastructure for the travel and hospitality industry.

RateGain Travel Technologies Limited has officially launched Agentic ARI, an AI-driven intelligence capability that makes UNO the industry's first Central Reservation System built on intelligent ARI logic. The announcement was made through a regulatory filing under Regulation 30 of SEBI regulations, highlighting the significance of this technological breakthrough for the travel and hospitality sector.

Revolutionary AI-Powered Technology

Agentic ARI transforms traditional ARI distribution into an intelligent, decision-led framework designed to protect revenue during the most time-sensitive booking windows. The system addresses critical industry challenges where nearly 70.00% of hotel bookings now occur within 30 days of check-in, creating unprecedented pressure on reservation systems.

Addressing Market Challenges

Traditional ARI engines struggle with sequential processing, treating all stay dates and rate changes with equal priority. During pricing volatility and last-minute inventory shifts, this approach leads to stale pricing, rate inconsistencies across channels, and increased overselling risks. Agentic ARI shifts from passive processing to intelligent execution, prioritizing rate and inventory changes based on booking urgency, commercial impact, and real-time market conditions.

Leadership Vision and Market Impact

Bhanu Chopra, Founder and Managing Director of RateGain, emphasized the strategic importance of embedding AI at the core of travel commerce. The technology enables hotels to reduce revenue leakage, improve booking reliability, and operate with greater agility in compressed booking windows. For demand partners, it delivers cleaner, prioritized updates with fewer mismatches and more reliable bookings.

Implementation and Future Strategy

Currently live within UNO Channel Manager, Agentic ARI prioritizes updates by days to check-in and booking window using strict FIFO within each priority band. This ensures near-term rates and availability remain accurate across OTAs without data loss. The launch marks the foundation of RateGain's next-generation connectivity strategy, with plans to integrate this intelligence layer across its broader distribution portfolio.

This technological advancement reinforces RateGain's position as a global leader in AI-powered SaaS solutions, serving over 13,000 customers across 160+ countries and processing electronic transactions for major industry players including 33 of the Top 40 Hotel Chains.