RateGain travel Technologies Limited has announced a significant strategic consolidation that will reshape its marketing technology capabilities in the travel sector. On March 3rd, 2026, the company revealed plans to unify Adara and Sojern into a single global entity operating under the Sojern brand, creating what it describes as the world's largest and most comprehensive source of travel intent data.

Strategic Consolidation Details

The unification brings together complementary strengths from both organizations while preserving their established expertise and customer value propositions. This strategic alignment combines products, talent, and data assets under a unified platform designed to deliver predictive traveler insights and multichannel engagement capabilities at global scale.

Leadership Perspectives

Bhanu Chopra, Founder and Managing Director of RateGain, emphasized the company's mission to simplify growth for travel brands through integrated data solutions. He described the consolidation as a defining step that creates a platform combining deep travel-intent intelligence with global media activation and performance capabilities, forming a unified growth engine designed to set new industry benchmarks.

Mark Rabe, CEO of Sojern, highlighted the enhanced capability this merger brings to address the rapidly evolving travel marketing industry demands. The alignment focuses on connecting marketing, distribution, and revenue decisions to help customers navigate the complex travel landscape and capture growth opportunities.

Organizational Structure

Sojern will retain the Adara workforce under newly organized leadership structures. These changes represent part of a multi-stage strategic alignment as RateGain develops what it positions as the industry's most comprehensive AI-powered growth platform, specifically designed to help hospitality and travel companies maximize direct bookings.

Company Background

RateGain Travel Technologies Limited operates as a global provider of AI-powered SaaS solutions for travel and hospitality sectors. The company serves over 13,000 customers and works with more than 700 partners across 160+ countries, focusing on helping travel and hospitality businesses accelerate revenue generation through acquisition, retention, and wallet share expansion.

Founded in 2004 and headquartered in India, RateGain processes electronic transactions, price points, and travel intent data to enable revenue management, distribution, and marketing teams across various travel sectors including hotels, airlines, destination marketing organizations, online travel agents, and other travel service providers.

Rategain travel Technologies Limited announced that SoHo, its hospitality-focused AI-powered social media solution, has won eight 2026 HSMAI Adrian Awards, one of the hospitality industry's highest marketing honors. The recognition highlights SoHo's ability to transform social media from a visibility channel into a measurable revenue driver for hotel brands.

Award-Winning Performance Strategy

SoHo has built its social media philosophy around performance accountability, designing campaigns that tie social engagement directly to bookings, revenue, and long-term brand equity. This approach addresses the industry's challenge of rising acquisition costs and increasing margin pressure by making social media accountable to commercial outcomes.

In 2025, SoHo focused on aligning paid and organic social strategies with performance benchmarks traditionally reserved for direct acquisition channels. The agency deployed AI-enabled optimization, high-intent audience segmentation, platform-native creative, and advanced conversion tracking across campaigns for premium hotel brands.

Campaign Results and Impact

The award-winning campaigns delivered significant measurable business impact across multiple metrics:

Premium Hotel Brand Partnerships

SoHo's recognized campaigns included work with leading hospitality brands:

• Grand Hyatt Baha Mar
• Four Seasons Resort Bora Bora
• Oberoi Hotels & Resorts
• The Peninsula Beverly Hills
• Royal Sonesta
• Margaritaville Beach Resort South Padre Island

Industry Recognition and Market Position

"Performance cannot survive without branding. When brand equity disappears, so does conversion," said Carla Shaw, General Manager, RateGain SoHo. "SoHo is solving the industry's biggest gap—making social media accountable to commercial outcomes. The campaigns recognized this year prove that authentic storytelling and trust are what ultimately power measurable revenue."

The HSMAI Adrian Awards recognize excellence in hospitality advertising, digital marketing, and integrated campaign strategy worldwide. SoHo's recognition reflects a broader industry shift where social media is measured by its contribution to revenue growth and sustainable brand equity rather than engagement metrics alone.

With these wins, RateGain SoHo reinforces its position at the forefront of performance-driven hospitality marketing, combining creative storytelling, AI-powered optimization, and commercial accountability to deliver measurable results for hotel brands navigating competitive market conditions.