RateGain SoHo Wins Eight 2026 HSMAI Adrian Awards for Performance-Driven Social Media Campaigns

1 min read     Updated on 02 Mar 2026, 12:27 PM
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RateGain Travel Technologies announced that SoHo, its AI-powered social media solution, won eight 2026 HSMAI Adrian Awards for performance-driven hospitality campaigns. The award-winning campaigns generated 200+ incremental bookings, $224K+ in direct revenue, and achieved up to 235:1 return on ad spend while working with premium brands like Grand Hyatt Baha Mar and Four Seasons Resort Bora Bora. SoHo's approach focuses on making social media accountable to commercial outcomes rather than just engagement metrics.

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Rategain travel Technologies Limited announced that SoHo, its hospitality-focused AI-powered social media solution, has won eight 2026 HSMAI Adrian Awards, one of the hospitality industry's highest marketing honors. The recognition highlights SoHo's ability to transform social media from a visibility channel into a measurable revenue driver for hotel brands.

Award-Winning Performance Strategy

SoHo has built its social media philosophy around performance accountability, designing campaigns that tie social engagement directly to bookings, revenue, and long-term brand equity. This approach addresses the industry's challenge of rising acquisition costs and increasing margin pressure by making social media accountable to commercial outcomes.

In 2025, SoHo focused on aligning paid and organic social strategies with performance benchmarks traditionally reserved for direct acquisition channels. The agency deployed AI-enabled optimization, high-intent audience segmentation, platform-native creative, and advanced conversion tracking across campaigns for premium hotel brands.

Campaign Results and Impact

The award-winning campaigns delivered significant measurable business impact across multiple metrics:

Performance Metric: Achievement
Incremental Bookings: 200+ directly influenced by social campaigns
Attributable Revenue: $224K+ in direct revenue
Return on Ad Spend: Up to 235:1
Conversion Rate Improvement: 615% versus prior benchmarks
Organic Campaign Reach: Exceeding 150K views
Guest Interactions: 8K+ meaningful engagements
Audience Interaction Growth: 2x year-over-year increase

Premium Hotel Brand Partnerships

SoHo's recognized campaigns included work with leading hospitality brands:

  • Grand Hyatt Baha Mar
  • Four Seasons Resort Bora Bora
  • Oberoi Hotels & Resorts
  • The Peninsula Beverly Hills
  • Royal Sonesta
  • Margaritaville Beach Resort South Padre Island

Industry Recognition and Market Position

"Performance cannot survive without branding. When brand equity disappears, so does conversion," said Carla Shaw, General Manager, RateGain SoHo. "SoHo is solving the industry's biggest gap—making social media accountable to commercial outcomes. The campaigns recognized this year prove that authentic storytelling and trust are what ultimately power measurable revenue."

The HSMAI Adrian Awards recognize excellence in hospitality advertising, digital marketing, and integrated campaign strategy worldwide. SoHo's recognition reflects a broader industry shift where social media is measured by its contribution to revenue growth and sustainable brand equity rather than engagement metrics alone.

With these wins, RateGain SoHo reinforces its position at the forefront of performance-driven hospitality marketing, combining creative storytelling, AI-powered optimization, and commercial accountability to deliver measurable results for hotel brands navigating competitive market conditions.

Historical Stock Returns for RateGain Travel

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RateGain Travel Technologies Publishes Q3 FY26 Results and Concludes Earnings Call

3 min read     Updated on 19 Feb 2026, 08:36 PM
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RateGain Travel Technologies delivered exceptional Q3 FY26 performance with operating revenue reaching INR 5,400.30 million, marking 93.8% year-over-year growth following the successful Sojern acquisition. The company concluded its earnings conference call on February 16, 2026, engaging with analysts and institutional investors to discuss financial results and business performance.

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RateGain travel Technologies Limited announced its unaudited financial results for Q3 FY26 and nine months ended December 31, 2025, through a regulatory filing with NSE and BSE on February 13, 2026. The company reported record-breaking performance with consolidated operating revenue reaching INR 5,400.30 million, marking a substantial 93.8% year-over-year growth driven by the successful integration of Sojern acquisition completed on November 6, 2025.

Q3 FY26 Consolidated Financial Performance

RateGain delivered exceptional growth across key financial metrics, demonstrating the positive impact of the Sojern acquisition on business operations.

Metric: Q3 FY26 Q3 FY25 Growth (%)
Operating Revenue: INR 5,400.30 Mn INR 2,787.07 Mn +93.8%
Total Revenue: INR 5,565.93 Mn INR 2,990.36 Mn +86.1%
EBITDA: INR 871.18 Mn INR 614.64 Mn +41.7%
Profit After Tax: INR 264.54 Mn INR 565.40 Mn -53.2%
EBITDA Margin: 15.6% 20.6% -
Basic EPS: INR 2.24 INR 4.80 -53.3%

The decline in profit after tax was primarily attributed to exceptional items totaling INR 346.18 million, including INR 324.16 million in merger and acquisition related expenses and INR 22.02 million towards labor code notifications.

Nine-Month Performance Analysis

For the nine-month period ending December 31, 2025, RateGain maintained strong growth momentum with consolidated operating revenue of INR 11,080.04 million, representing 35.8% year-over-year growth.

Metric: 9M FY26 9M FY25 Growth (%)
Operating Revenue: INR 11,080.04 Mn INR 8,159.80 Mn +35.8%
Total Revenue: INR 11,667.67 Mn INR 8,719.01 Mn +33.8%
EBITDA: INR 1,903.97 Mn INR 1,714.67 Mn +11.1%
Profit After Tax: INR 1,243.98 Mn INR 1,541.22 Mn -19.3%
Basic EPS: INR 10.54 INR 13.08 -19.4%

Strategic Acquisition and Integration

The Sojern acquisition, completed for a consideration of INR 22,170.69 million (USD 250.35 million), was financed through external funds of INR 11,069.63 million and internal funds of INR 11,100.62 million. The acquisition expanded RateGain's portfolio to include AI-powered hospitality and travel marketing solutions, with provisional purchase price allocation identifying INR 7,625.01 million in intangible assets and INR 12,091.44 million in goodwill.

Earnings Conference Call and Investor Engagement

Following the advance intimation dated February 06, 2026, RateGain concluded its earnings conference call on February 16, 2026 at 04:00 p.m. IST with analysts, institutional investors, and funds to discuss the financial and operational performance. The call covered the published financial results, general industry overview, and business performance using the earnings presentation filed with stock exchanges on February 13, 2026.

Conference Call Details: Information
Date: February 16, 2026
Time: 04:00 p.m. IST
Participants: Analysts/Institutional Investors/Funds
Transcript Availability: Company website

General Counsel and Company Secretary Mukesh Kumar filed the transcript intimation on February 19, 2026, in compliance with Regulation 30(6) of SEBI Listing Regulations. The complete transcript is available on the company's investor website at https://investors.rategain.com/ .

Regulatory Publication and Compliance

Pursuant to Regulation 47 of SEBI Listing Obligations and Disclosure Requirements Regulations, 2015, RateGain published its unaudited financial results in newspapers on February 14, 2026. The results were published in Financial Express (English Language National Daily Newspaper – All India) and Jansatta (Hindi Language Daily Newspaper – Delhi). The Board of Directors approved the quarterly results in their meeting held on February 13, 2026, with the financial results receiving limited review from statutory auditors Deloitte Haskins & Sells LLP.

Operational Updates

During the quarter, 79,599 employee stock options were exercised under various ESOP schemes, with 154,598 options exercised during the nine-month period. The company's paid-up share capital stands at INR 118.06 million. The impact of new Labor Codes notified by the Government of India resulted in increased gratuity and leave liabilities of INR 22.02 million, treated as exceptional items due to their non-recurring nature.

Historical Stock Returns for RateGain Travel

1 Day5 Days1 Month6 Months1 Year5 Years
-6.53%-9.02%-17.23%-32.56%+0.25%+28.85%

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