Brand concepts Limited has received credit rating affirmation from India Ratings and Research Private Limited (Ind-Ra) for its bank loan facilities. The Indore-based company disclosed this development to stock exchanges on 21 March 2026, in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Credit Rating Details

India Ratings and Research Private Limited communicated the rating decision through a letter dated 20 March 2026. The rating agency has maintained its assessment of the company's creditworthiness across different facility categories.

The total bank loan facilities covered under this rating exercise amount to INR 1,530 million. The rating IND BBB/Stable/IND A3+ indicates investment grade credit quality with stable outlook.

Regulatory Compliance

The company has fulfilled its disclosure obligations by informing both the National Stock Exchange of India Limited and BSE Limited about the rating development. Brand Concepts Limited has also committed to hosting this information on its official website at www.brandconcepts.in for public access.

Company Information

Brand Concepts Limited, incorporated under CIN L51909MP2007PLC066484, operates from its headquarters at UNO Business Park, Indore Bypass Road, Madhya Pradesh. The disclosure was signed by Swati Gupta, Company Secretary & Compliance Officer, ensuring proper corporate governance protocols were followed in the announcement.

Brand Concepts Limited has announced a strategic partnership with Lucknow Super Giants for the IPL 2026 season, positioning Tommy Hilfiger Travel Gear as the Official Travel Accessories Partner of the cricket franchise. This collaboration represents a significant brand association for the company, leveraging one of India's most popular sporting platforms to enhance market visibility.

Partnership Details

The partnership encompasses several key elements that strengthen both brands' market positioning:

Under this association, Tommy Hilfiger Travel Gear will equip the Lucknow Super Giants squad with a curated range of premium travel accessories designed to support the team during their rigorous travel schedule throughout the tournament. The products include specially selected backpacks and Las Vegas Luggage that combine functionality with the brand's distinctive global style.

Strategic Brand Positioning

This partnership aligns with Brand Concepts Limited's strategic focus on expanding Tommy Hilfiger Travel Gear's footprint in India through high-impact sporting collaborations. The association with Lucknow Super Giants, known for their competitive edge and rapidly growing fan base, provides access to a nationwide audience of consumers who value both performance and style.

Mr. Abhinav Kumar, CEO at Brand Concepts Limited, emphasized the alignment between the brands, stating that Tommy Hilfiger Travel Gear represents "a spirit of movement, performance and modern ambition." He highlighted how the collaboration reflects both organizations' shared commitment to resilience and excellence.

Market Impact and Visibility

The IPL platform offers significant marketing advantages for brand exposure:

• Audience Reach: Access to millions of cricket enthusiasts across India
• Brand Association: Connection with a formidable and fast-growing franchise
• Consumer Engagement: Direct visibility among target demographic during matches
• Performance Alignment: Association with team values of ambition and excellence

The partnership reinforces Tommy Hilfiger Travel Gear's positioning as a premium travel accessories brand that combines timeless style with innovation and functionality. By collaborating with one of India's most dynamic sporting franchises, the brand strengthens its presence in the country's high-energy sporting ecosystem.

About the Brands

Tommy Hilfiger Travel Gear offers a premium range of luggage, backpacks, and travel accessories designed for modern global travelers, emphasizing the blend of style with practical functionality. Lucknow Super Giants represents the city of Lucknow in the Indian Premier League and has built a reputation for competitive spirit and passionate fan engagement since joining the tournament.