Brand Concepts has announced a significant move to raise funds through a preferential allotment of convertible warrants. The company's board of directors, in a meeting held on September 23, 2025, approved the issuance of 6,10,000 warrants to its Managing Director, Mr. Prateek Maheshwari.

Key Details of the Warrant Issue

• Issue Size: 6,10,000 convertible warrants
• Issue Price: Rs. 327.80 per warrant
• Total Fundraising: Rs. 19.99 crore
• Conversion Ratio: Each warrant is convertible into one equity share of Rs. 10 face value
• Conversion Period: Within 18 months of allotment
• Allottee: Mr. Prateek Maheshwari (Managing Director & Member of Promoter Group)

Terms of the Preferential Allotment

The preferential allotment comes with specific terms:

1. An upfront payment of 25% of the warrant price is required at the time of allotment.
2. The remaining 75% is payable within 18 months from the date of in-principle approval from the stock exchanges.
3. The warrants can be converted into equity shares in one or more tranches within the 18-month period.

Impact on Shareholding

The issuance of these warrants will have a significant impact on the company's shareholding structure:

*Post-Issue Holding assumes full conversion of warrants into equity shares.

Regulatory Approvals and Next Steps

The proposed warrant issue is subject to several approvals:

1. Shareholder approval at an Extraordinary General Meeting (EGM) scheduled for October 16, 2025.
2. Regulatory and statutory approvals as required.
3. Compliance with Chapter V of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018.

The relevant date for the preferential issue, as per SEBI ICDR Regulations, is set as September 16, 2025.

Company Background

Brand Concepts (CIN: L51909MP2007PLC066484) is headquartered at 4th Floor, UNO Business Park, Indore Bypass Road, Opposite Sahara City, Bicholi Mardana, Indore, Madhya Pradesh. The company operates in the consumer goods sector, focusing on brand management and product development.

This strategic move by Brand Concepts to raise capital through a preferential allotment to its Managing Director signals confidence in the company's future prospects and aligns management interests more closely with those of shareholders. Investors and market watchers will be keenly observing the impact of this decision on the company's growth trajectory and market performance in the coming months.

Brand Concepts has announced a crucial Board of Directors meeting scheduled for September 23, 2025, to deliberate on a potential fundraising initiative through the issuance of warrants convertible into equity shares. The company is exploring this option as a means to bolster its financial position and support future growth plans.

Key Points of the Announcement

• Board Meeting Date: The meeting is set for Tuesday, September 23, 2025.
• Fundraising Method: The board will consider issuing warrants convertible into equity shares on a preferential basis.
• Target Group: The warrants are proposed to be offered to the promoter/promoter group.
• Approval Process: The proposal will require shareholder approval at an upcoming Extraordinary General Meeting (EGM).

Trading Window Closure

In compliance with the Securities and Exchange Board of India (SEBI) regulations and the company's internal Code of Conduct for Prevention of Insider Trading, Brand Concepts has implemented a trading window closure:

• Closure Period: From September 19, 2025 (Friday) to September 25, 2025 (Thursday)
• Affected Parties: Directors, Key Managerial Personnel (KMP), Promoters, Designated Employees, Insiders, and their immediate relatives

This precautionary measure aims to prevent insider trading and ensure fair market practices during this sensitive period of potential fundraising discussions.

Regulatory Compliance

The company has duly informed the National Stock Exchange of India Limited and BSE Limited about the upcoming board meeting and trading window closure, adhering to Regulation 29 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Swati Gupta, Company Secretary & Compliance Officer of Brand Concepts, has officially communicated these developments to the stock exchanges, emphasizing the company's commitment to transparency and regulatory compliance.

Investors and stakeholders are advised to await the outcome of the board meeting, which will be crucial in determining the company's future capital structure and growth trajectory. The market will be keenly watching for the details of the proposed warrant issue, including the potential size of the fundraise and its intended use, which are expected to be disclosed following the board meeting.