Brand Concepts Limited has announced a significant expansion of its brand portfolio through an exclusive licensing agreement with Reliance Brands Limited (RBL) for Superdry's travel gear and accessories in the Indian market. This strategic partnership marks a notable development in the premium fashion accessories and travel gear segment in India.

Key Highlights of the Partnership

• Brand Concepts will design, manufacture, and distribute Superdry travel gear, handbags, and small leather goods (SLGs) in India.
• The collaboration aims to leverage Brand Concepts' category expertise and Superdry's global brand appeal.
• Products will blend Superdry's signature style of vintage Americana, Japanese-inspired graphics, and British craftsmanship with functionality tailored for Indian consumers.

Expansion Strategy

Abhinav Kumar, Co-founder of Brand Concepts Ltd., expressed enthusiasm about the partnership, stating, "We are delighted to partner with Reliance Brands Limited to accelerate Superdry's presence in travel gear and accessories. Superdry already enjoys strong brand affinity in India, and this partnership enables us to strategically build the category, creating collections that are both stylish and functional while reflecting Superdry's global legacy of quality and durability."

The expanded Superdry range will be launched in phases across:

• Leading e-commerce portals
• Premium department stores
• Exclusive Brand Outlets (EBOs) planned for Tier-1 cities

This multi-channel approach aims to provide consumers with an immersive brand experience and wider accessibility to Superdry's travel gear and accessories.

Background on the Brands

Brand Concepts Ltd. is a leading Indian omni-channel retail company specializing in premium fashion accessories, travel gear, and lifestyle products. The company has established a strong presence in the Indian retail landscape through its extensive network and e-commerce platforms.

Superdry, founded in 2003, is a global fashion brand known for its fusion of vintage Americana, Japanese-inspired graphics, and contemporary British style. The brand has been present in India since 2012 through a partnership with Reliance Brands Limited. In October 2023, this partnership evolved into a strategic joint venture, with RBL's UK-based subsidiary acquiring Superdry's intellectual property assets for India, Sri Lanka, and Bangladesh.

This new licensing agreement between Brand Concepts and Reliance Brands for Superdry products represents a significant step in expanding the brand's footprint in the fast-growing lifestyle segment of the Indian market. It also underscores Brand Concepts' strategy of partnering with premium international brands to strengthen its position in the Indian retail sector.

Corporate Update

In a separate corporate announcement, Brand Concepts Limited also reported the allotment of 60,000 equity shares under its Employee Stock Option Plan 2020 (ESOP 2020 Scheme). This allotment, approved by the Board of Directors, brings the total issued shares of the company to 1,24,81,877, with a total issued share capital of Rs. 12,48,18,770.00.

As Brand Concepts continues to expand its brand portfolio and strengthen its market position, investors and industry observers will be keenly watching the performance of this new Superdry licensing agreement in the competitive Indian fashion and lifestyle market.

Brand Concepts has announced a significant move to raise funds through a preferential allotment of convertible warrants. The company's board of directors, in a meeting held on September 23, 2025, approved the issuance of 6,10,000 warrants to its Managing Director, Mr. Prateek Maheshwari.

Key Details of the Warrant Issue

• Issue Size: 6,10,000 convertible warrants
• Issue Price: Rs. 327.80 per warrant
• Total Fundraising: Rs. 19.99 crore
• Conversion Ratio: Each warrant is convertible into one equity share of Rs. 10 face value
• Conversion Period: Within 18 months of allotment
• Allottee: Mr. Prateek Maheshwari (Managing Director & Member of Promoter Group)

Terms of the Preferential Allotment

The preferential allotment comes with specific terms:

1. An upfront payment of 25% of the warrant price is required at the time of allotment.
2. The remaining 75% is payable within 18 months from the date of in-principle approval from the stock exchanges.
3. The warrants can be converted into equity shares in one or more tranches within the 18-month period.

Impact on Shareholding

The issuance of these warrants will have a significant impact on the company's shareholding structure:

*Post-Issue Holding assumes full conversion of warrants into equity shares.

Regulatory Approvals and Next Steps

The proposed warrant issue is subject to several approvals:

1. Shareholder approval at an Extraordinary General Meeting (EGM) scheduled for October 16, 2025.
2. Regulatory and statutory approvals as required.
3. Compliance with Chapter V of the Securities and Exchange Board of India (Issue of Capital and Disclosure Requirements) Regulations, 2018.

The relevant date for the preferential issue, as per SEBI ICDR Regulations, is set as September 16, 2025.

Company Background

Brand Concepts (CIN: L51909MP2007PLC066484) is headquartered at 4th Floor, UNO Business Park, Indore Bypass Road, Opposite Sahara City, Bicholi Mardana, Indore, Madhya Pradesh. The company operates in the consumer goods sector, focusing on brand management and product development.

This strategic move by Brand Concepts to raise capital through a preferential allotment to its Managing Director signals confidence in the company's future prospects and aligns management interests more closely with those of shareholders. Investors and market watchers will be keenly observing the impact of this decision on the company's growth trajectory and market performance in the coming months.