Brand Concepts Limited , held an Extra-Ordinary General Meeting (EGM) on October 16, 2025, to address a significant corporate action. The meeting, conducted via video conferencing, focused on the issuance of warrants convertible into equity shares to members of the promoter/promoter group on a preferential basis.

Key Meeting Details

Main Agenda

The primary focus of the EGM was to approve the issuance of 6,10,000 warrants convertible into equity shares to members of the promoter/promoter group on a preferential basis. This move represents a significant corporate action that could potentially impact the company's shareholding structure and capital base.

Voting Process

The resolution for the warrant issuance was put to vote through e-voting, ensuring a transparent and accessible process for all shareholders. The company stated that the detailed results of the voting, based on the scrutinizer's report, would be disclosed separately to the stock exchanges as required under Regulation 44 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Implications

The issuance of convertible warrants to promoters could have several implications:

1. Potential increase in promoter stake: If converted, these warrants could increase the promoter group's shareholding in the company.
2. Possible capital infusion: The conversion of warrants into equity shares might bring fresh capital into the company.
3. Market perception: This move may be perceived as a sign of promoters' confidence in the company's future prospects.

Investors and market watchers will likely monitor the outcome of this corporate action and its potential impact on Brand Concepts Limited's future performance and market position.

The company has informed the stock exchanges about the EGM proceedings, adhering to the regulatory requirements under SEBI (LODR) Regulations, 2015. Shareholders and interested parties are advised to await the detailed voting results for a complete understanding of the resolution's outcome.

Brand Concepts Limited has announced a significant expansion of its brand portfolio through an exclusive licensing agreement with Reliance Brands Limited (RBL) for Superdry's travel gear and accessories in the Indian market. This strategic partnership marks a notable development in the premium fashion accessories and travel gear segment in India.

Key Highlights of the Partnership

• Brand Concepts will design, manufacture, and distribute Superdry travel gear, handbags, and small leather goods (SLGs) in India.
• The collaboration aims to leverage Brand Concepts' category expertise and Superdry's global brand appeal.
• Products will blend Superdry's signature style of vintage Americana, Japanese-inspired graphics, and British craftsmanship with functionality tailored for Indian consumers.

Expansion Strategy

Abhinav Kumar, Co-founder of Brand Concepts Ltd., expressed enthusiasm about the partnership, stating, "We are delighted to partner with Reliance Brands Limited to accelerate Superdry's presence in travel gear and accessories. Superdry already enjoys strong brand affinity in India, and this partnership enables us to strategically build the category, creating collections that are both stylish and functional while reflecting Superdry's global legacy of quality and durability."

The expanded Superdry range will be launched in phases across:

• Leading e-commerce portals
• Premium department stores
• Exclusive Brand Outlets (EBOs) planned for Tier-1 cities

This multi-channel approach aims to provide consumers with an immersive brand experience and wider accessibility to Superdry's travel gear and accessories.

Background on the Brands

Brand Concepts Ltd. is a leading Indian omni-channel retail company specializing in premium fashion accessories, travel gear, and lifestyle products. The company has established a strong presence in the Indian retail landscape through its extensive network and e-commerce platforms.

Superdry, founded in 2003, is a global fashion brand known for its fusion of vintage Americana, Japanese-inspired graphics, and contemporary British style. The brand has been present in India since 2012 through a partnership with Reliance Brands Limited. In October 2023, this partnership evolved into a strategic joint venture, with RBL's UK-based subsidiary acquiring Superdry's intellectual property assets for India, Sri Lanka, and Bangladesh.

This new licensing agreement between Brand Concepts and Reliance Brands for Superdry products represents a significant step in expanding the brand's footprint in the fast-growing lifestyle segment of the Indian market. It also underscores Brand Concepts' strategy of partnering with premium international brands to strengthen its position in the Indian retail sector.

Corporate Update

In a separate corporate announcement, Brand Concepts Limited also reported the allotment of 60,000 equity shares under its Employee Stock Option Plan 2020 (ESOP 2020 Scheme). This allotment, approved by the Board of Directors, brings the total issued shares of the company to 1,24,81,877, with a total issued share capital of Rs. 12,48,18,770.00.

As Brand Concepts continues to expand its brand portfolio and strengthen its market position, investors and industry observers will be keenly watching the performance of this new Superdry licensing agreement in the competitive Indian fashion and lifestyle market.