Brand Concepts Limited Receives ISIN Activation for Rs. 19.99 Crore Warrant Issue
Brand Concepts Limited has received ISIN activation from CDSL for its Rs. 19.99 crore warrant issue to promoter Prateek Maheshwari. The new ISIN INE977Y13016 enables depository services for the 6,10,000 convertible warrants priced at Rs. 327.80 each, with conversion period extending until June 2027.

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Brand Concepts Limited has successfully completed the regulatory formalities for its warrant issue by receiving ISIN activation from Central Depository Services (India) Limited (CDSL). The company had earlier allotted 6,10,000 convertible warrants to promoter Prateek Maheshwari at Rs. 327.80 per warrant, raising Rs. 19.99 crores.
ISIN Activation and Regulatory Compliance
CDSL has assigned a new ISIN INE977Y13016 for the warrants convertible into equity shares issued on preferential basis to the promoter group. The activation enables investors to avail depository services through any of CDSL's registered Depository Participants across the country.
| Parameter | Details |
|---|---|
| New ISIN | INE977Y13016 |
| Security Type | Warrants Convertible into Equity |
| Activation Date | December 22, 2025 |
| Issue Date | December 03, 2025 |
| Maturity Date | June 03, 2027 |
| Total Issue Size | 61,00,000 warrants |
| Registrar | Bigshare Services Private Limited |
Key Details of the Warrant Allotment
The warrant issue follows a structured approach with specific terms and conditions:
| Particulars | Details |
|---|---|
| Number of Warrants | 6,10,000 |
| Issue Price per Warrant | Rs. 327.80 |
| Total Amount to be Raised | Rs. 19.99 Crores |
| Upfront Payment | Rs. 4.99 Crores (25%) |
| Remaining Payment | Rs. 15.00 Crores (75%, payable upon conversion) |
| Conversion Period | Within 18 months |
Strategic Implications
This development represents a significant milestone for Brand Concepts Limited in multiple ways:
Capital Structure Enhancement: The warrant issue will potentially inject Rs. 19.99 crores into the company, strengthening its financial position for future growth initiatives.
Promoter Commitment: The participation of promoter Prateek Maheshwari demonstrates confidence in the company's prospects and commitment to its expansion plans.
Operational Flexibility: The convertible nature of warrants provides flexibility in timing the actual equity dilution while ensuring immediate partial capital infusion through the 25% upfront payment.
Financial Structure and Timeline
The allotment follows a phased payment structure with Rs. 4.99 crores already received as upfront payment. The remaining Rs. 15.00 crores will be payable upon conversion of warrants into equity shares within the stipulated 18-month period. Upon full conversion, the promoter's shareholding may increase from 11.08% to 15.24% on a fully diluted basis.
The ISIN activation marks the completion of regulatory formalities, enabling seamless trading and settlement of these securities through the depository system.
Historical Stock Returns for Brand Concepts
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +3.61% | +5.87% | +2.01% | -3.31% | -29.66% | +1,526.11% |










































