Brand Concepts Limited has announced a strategic partnership with Lucknow Super Giants for the IPL 2026 season, positioning Tommy Hilfiger Travel Gear as the Official Travel Accessories Partner of the cricket franchise. This collaboration represents a significant brand association for the company, leveraging one of India's most popular sporting platforms to enhance market visibility.

Partnership Details

The partnership encompasses several key elements that strengthen both brands' market positioning:

Under this association, Tommy Hilfiger Travel Gear will equip the Lucknow Super Giants squad with a curated range of premium travel accessories designed to support the team during their rigorous travel schedule throughout the tournament. The products include specially selected backpacks and Las Vegas Luggage that combine functionality with the brand's distinctive global style.

Strategic Brand Positioning

This partnership aligns with Brand Concepts Limited's strategic focus on expanding Tommy Hilfiger Travel Gear's footprint in India through high-impact sporting collaborations. The association with Lucknow Super Giants, known for their competitive edge and rapidly growing fan base, provides access to a nationwide audience of consumers who value both performance and style.

Mr. Abhinav Kumar, CEO at Brand Concepts Limited, emphasized the alignment between the brands, stating that Tommy Hilfiger Travel Gear represents "a spirit of movement, performance and modern ambition." He highlighted how the collaboration reflects both organizations' shared commitment to resilience and excellence.

Market Impact and Visibility

The IPL platform offers significant marketing advantages for brand exposure:

• Audience Reach: Access to millions of cricket enthusiasts across India
• Brand Association: Connection with a formidable and fast-growing franchise
• Consumer Engagement: Direct visibility among target demographic during matches
• Performance Alignment: Association with team values of ambition and excellence

The partnership reinforces Tommy Hilfiger Travel Gear's positioning as a premium travel accessories brand that combines timeless style with innovation and functionality. By collaborating with one of India's most dynamic sporting franchises, the brand strengthens its presence in the country's high-energy sporting ecosystem.

About the Brands

Tommy Hilfiger Travel Gear offers a premium range of luggage, backpacks, and travel accessories designed for modern global travelers, emphasizing the blend of style with practical functionality. Lucknow Super Giants represents the city of Lucknow in the Indian Premier League and has built a reputation for competitive spirit and passionate fan engagement since joining the tournament.

Brand Concepts has issued revised unaudited financial results for Q3FY26 and nine months ended December 31, 2025, correcting earnings per share figures that were initially reported with errors. Following the earnings announcement, the company has now made available the recording link for its post-earnings investor conference call held on February 16, 2026.

EPS Corrections and Revisions

The company identified and corrected specific errors in the earnings per share calculations for the quarter ended September 30, 2025. The corrections were made to both standalone and consolidated financial results:

Q3FY26 Financial Performance

The company's standalone financial results for Q3FY26 show mixed performance compared to the previous quarter and year-ago period:

Investor Conference Call Recording

Pursuant to Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, Brand Concepts Limited has provided the recording link for its post-earnings investor conference call. The call was conducted with senior management on February 16, 2026, covering Q3 & 9M FY26 performance:

Nine Months Performance

For the nine months ended December 31, 2025, the company reported revenue from operations of ₹25,764.48 lacs compared to ₹22,808.49 lacs in the corresponding period of the previous year. Net profit after tax for the nine-month period stood at ₹20.23 lacs against ₹518.60 lacs in the previous year.

Exceptional Items and Manufacturing Updates

The company recorded exceptional items of ₹76.28 lacs during Q3FY26, primarily due to incremental employee benefit liability arising from new Labour Codes that became effective from November 21, 2025. Brand Concepts commenced commercial production at its new manufacturing facility in Vikram Udyog Puri, Ujjain, Madhya Pradesh, effective July 16, 2025, with an installed capacity exceeding 3 lakh units per annum for premium luggage products.