Urban Company establishes step-down subsidiary in UAE for general trading operations
Urban Company Limited has incorporated a step-down wholly owned subsidiary, Urban Essentials General Trading L.L.C., in the UAE on January 12, 2026. The entity will engage in general trading activities, including product sales to aggregators and Native product distribution, with 100% ownership maintained through Urban Home Experts Pte Limited.

*this image is generated using AI for illustrative purposes only.
Urban company has announced the incorporation of a step-down wholly owned subsidiary in the United Arab Emirates, marking another milestone in its international expansion strategy. The new entity, named 'Urban Essentials General Trading L.L.C.', was incorporated on January 12, 2026, through Urban Home Experts Pte Limited, which is itself a wholly owned subsidiary of Urban Company Limited.
Corporate Structure and Ownership
The newly incorporated entity operates as a step-down subsidiary, with Urban Home Experts Pte Limited serving as the direct holding company. This structure maintains Urban Company's complete control over the UAE operations while providing operational flexibility in the international market.
| Parameter | Details |
|---|---|
| Entity Name | Urban Essentials General Trading L.L.C. |
| Incorporation Date | January 12, 2026 |
| Country | United Arab Emirates |
| Holding Company | Urban Home Experts Pte Limited |
| Ownership Structure | Step-down wholly owned subsidiary |
| Shareholding Percentage | 100.00% |
Business Operations and Scope
Urban Essentials General Trading L.L.C. will operate in the general trading sector, focusing on specific business activities aligned with Urban Company's broader service ecosystem. The subsidiary's primary business activities include:
- Selling products to aggregators and third-party service providers who offer services on the UC platform in the UAE
- Distribution and sale of Native products in the UAE market
- General trading activities within the regulatory framework of the United Arab Emirates
Financial Structure
The incorporation involved an initial capital subscription structure designed to establish the entity's operational foundation in the UAE market.
| Financial Parameter | Details |
|---|---|
| Nature of Consideration | Initial capital subscription in cash |
| Share Face Value | 1,000.00 Dirhams |
| Subscription Method | Cash consideration |
| Control Percentage | 100.00% |
Regulatory Compliance
The incorporation was completed in accordance with SEBI regulations, specifically under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company has fulfilled all disclosure requirements as mandated by SEBI Master Circular No. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024, and SEBI Circular No. SEBI/HO/CFD/CFD-PoD2/CIR/P/2024/185 dated December 31, 2024.
No specific governmental or regulatory approvals were required for the incorporation beyond standard registration procedures in the United Arab Emirates. The disclosure was made by Sonali Singh, Company Secretary and Compliance Officer, ensuring full transparency with stakeholders and regulatory authorities.
Strategic Implications
This incorporation represents Urban Company's continued focus on expanding its international presence and operational capabilities. The establishment of Urban Essentials General Trading L.L.C. creates a dedicated platform for product distribution and trading activities in the UAE market, potentially enhancing the company's ability to serve customers and partners in the region through localized operations and improved supply chain management.
Historical Stock Returns for Urban Company
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.22% | -1.99% | +5.18% | -18.77% | -18.77% | -18.77% |









































