Urban Company Reports Wider Q2 Loss Despite 37% Revenue Growth
Urban Company reported a consolidated net loss of ₹59.3 crore in Q2, up from ₹1.8 crore loss last year. Revenue rose 37% to ₹380 crore, with Net Transaction Value growing 34% to over ₹1,000 crore. The increased loss is attributed to investments in the new Insta Help vertical. Excluding Insta Help, the company had a positive adjusted EBITDA of ₹10 crore. India Consumer Services, the largest segment, showed positive EBITDA but with margin contraction. International business grew 66% and achieved breakeven in UAE and Singapore. Insta Help, despite causing a ₹44 crore loss, is showing rapid growth with 468,000 orders in October.

*this image is generated using AI for illustrative purposes only.
Urban Company , the home services platform, reported a consolidated net loss of ₹59.3 crore for the July-September quarter (Q2), significantly wider than the ₹1.8 crore loss in the same period last year. The company attributed the increased loss primarily to upfront investments in scaling its newly launched vertical, Insta Help, which provides professionals for daily cleaning services in 15 minutes.
Financial Highlights
- Consolidated revenue from operations rose 37% year-on-year to ₹380.00 crore
- Net Transaction Value (NTV) grew 34% to over ₹1,000.00 crore
- Adjusted EBITDA loss widened to ₹35.00 crore, compared to a loss of ₹30.00 crore in Q2 of the previous fiscal year
- Excluding Insta Help, the company recorded a positive adjusted EBITDA of ₹10.00 crore
Segment Performance
| Segment | Revenue Growth (YoY) | Adjusted EBITDA |
|---|---|---|
| India Consumer Services | 19% (NTV) | ₹18.00 crore (positive) |
| International Business | 66% | Breakeven in UAE and Singapore |
| Native (Product Vertical) | Nearly 3x | Not specified |
| Insta Help | New vertical | ₹44.00 crore loss |
Urban Company's largest segment, India Consumer Services, which contributes nearly 70% of total revenue, posted a positive adjusted EBITDA of ₹18.00 crore (excluding Insta Help). However, margins contracted by 70 basis points year-on-year to 2.4% due to investments in training, audits, user acquisition, faster fulfillment, customer support, and team expansion.
The international business showed strong growth, with revenue rising 66% year-on-year to ₹41.00 crore. The company achieved adjusted EBITDA breakeven in the UAE and Singapore markets on a combined basis.
Insta Help: A New Focus
Launched in February, Insta Help is now operational across select micro-markets in Mumbai, Delhi-NCR, Hyderabad, Bengaluru, Kolkata, and Pune. In October, the vertical recorded 468,000 orders with an Average Order Value (AOV) of ₹184.00. The company noted that it took nearly 4.5 years for its India Consumer Services business to reach a similar scale of 460,000 orders.
Urban Company's management stated, "In the first phase of our scale-up, our focus is to cover all high-density residential clusters across India's top seven metropolitan areas." The company is investing in network densification, service professional onboarding and training, early earnings support for professionals, and selective discounting to boost trials.
While Insta Help shows promise, it currently represents a significant cost center for Urban Company. The adjusted EBITDA loss of ₹44.00 crore from this vertical pushed the overall adjusted EBITDA loss to ₹35.00 crore in Q2.
As Urban Company continues to expand and invest in new verticals like Insta Help, investors will be watching closely to see how quickly these initiatives can turn profitable and contribute to the company's overall growth strategy.
Historical Stock Returns for Urban Company
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -3.94% | +2.13% | -13.11% | -9.17% | -9.17% | -9.17% |
































