United Breweries Limited has launched Kingfisher Smooth Strong Premium Beer in Rajasthan, marking a significant expansion of the Kingfisher portfolio within India's mainstream strong beer segment. The product launch became effective January 07, 2026, targeting younger legal-age consumers who seek a more sessionable and approachable strong beer experience.

Product Details and Market Positioning

Kingfisher Smooth represents a strategic innovation designed to address evolving consumer preferences in the strong beer category. The product details are outlined below:

The new offering is brewed using imported hops and contains no added sugar, delivering a smooth, balanced taste while retaining the strength consumers expect from the strong beer segment.

Pricing Structure

Kingfisher Smooth will be available across leading retail outlets in Rajasthan with the following pricing structure:

Management Commentary

Vivek Gupta, Chief Executive Officer of United Breweries Limited, emphasized the company's pioneering role in shaping India's beer category and its focus on recruiting young legal-age consumers to the segment. He highlighted that Kingfisher Smooth represents a first-ever game-changing innovation in the mainstream strong beer segment, backed by intensive research, design, and consumer testing.

Vikram Bahl, Chief Marketing Officer, noted that the strong beer segment continues to dominate beer consumption in India. He explained that as drinking occasions diversify, consumers increasingly seek smoother, more approachable strong beers that are easier to enjoy without compromising familiar taste preferences.

Strategic Significance

The launch reinforces United Breweries Limited's commitment to innovation and consumer centricity. While Kingfisher Strong remains the benchmark for a classic, full-bodied beer experience, Kingfisher Smooth expands the flagship brand's portfolio to cater to contemporary consumption occasions and evolving consumer preferences in one of India's largest strong beer-consuming states.

United Breweries has announced the launch of Kingfisher Smooth, marking a significant addition to its beer portfolio. The new product represents the company's continued commitment to innovation in the alcoholic beverages segment.

Product Launch Details

The newly introduced Kingfisher Smooth is positioned as a strong and smooth mainstream beer, designed to cater to specific consumer preferences in the market. This launch expands United Breweries' existing product range under the popular Kingfisher brand.

Strategic Significance

The introduction of Kingfisher Smooth reflects United Breweries' strategy to strengthen its market position through product diversification. The company continues to leverage the strong brand recognition of Kingfisher to introduce new variants that address different consumer segments.

This product launch demonstrates the company's focus on innovation within the competitive alcoholic beverages market, particularly in the beer segment where United Breweries maintains a significant presence.