Britannia Industries Limited has received a Goods and Services Tax (GST) demand order worth ₹6.37 crore from tax authorities, relating to alleged incorrect classification of goods supplied over a four-year period. The company disclosed this development through a regulatory filing under SEBI listing regulations.

GST Order Details

The Joint Commissioner of CGST & Central Excise, Thane issued the order under Section 74 of the Central Goods and Services Tax Act, 2017. The company received the order via email on March 2, 2026 at 10:14 AM IST.

Nature of Alleged Violations

The GST order covers the period from FY2020-21 to FY2023-24 and alleges non-payment of tax due to incorrect classification of goods supplied by the company. The tax authorities have quantified the total demand at ₹6.37 crore, which includes both the tax liability and penalty components, along with applicable interest charges.

Company's Response and Impact Assessment

Britannia Industries has stated that the order will have no material impact on the company's financials, operations, or other activities. The company emphasized that the order is appealable under GST law provisions.

Regulatory Compliance

The disclosure was made pursuant to Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015. The company provided comprehensive details as required under SEBI Master Circular dated January 30, 2026, ensuring full transparency with stakeholders regarding the regulatory development.

The company has indicated its intention to take necessary actions, including exercising all available legal remedies under GST law to address the demand order through appropriate appellate channels.

Britannia Industries Limited has announced key changes in its senior management team, appointing a new Chief Marketing Officer and elevating its Vice President Marketing position. The board of directors approved these strategic appointments during their meeting held on February 10, 2026, based on recommendations from the Nomination and Remuneration Committee.

New Chief Marketing Officer Appointment

The company has appointed Puneet Das as Chief Marketing Officer with effect from February 16, 2026. Das brings extensive experience in the fast-moving consumer goods sector, having worked across Indian and international markets including Africa, Bangladesh, Myanmar, and Sri Lanka.

Professional Background and Achievements

Das has held senior commercial and marketing leadership roles at prominent organizations including:

• Marico Limited
• PepsiCo India
• GSK Consumer Healthcare India
• Tata Consumer Products Limited

He has worked on iconic brands such as 7Up, Boost, Horlicks, Tata Tea, and Tetley. His industry recognition includes several prestigious awards:

• CMO Leadership Award (2025)
• CMO Trailblazer North Star Award (2022)
• Marketer of the Year (2020) by BrandEquity.com
• Pitch Best CMO Award for excellence in purpose-driven marketing (2019 and 2020)
• Featured in Super 30 CMO Honour Roll (2020)

Das served as Chairperson of the ASSOCHAM National Council on Branding & Marketing from 2023 to 2025. He is a graduate from St. Stephen's College, Delhi, and holds a postgraduate diploma in management (MBA) from XLRI, Jamshedpur.

Vice President Marketing Elevation

Siddharth Gupta has been elevated from General Manager Marketing to Vice President Marketing, effective February 1, 2026. Gupta joined Britannia in 2018 and currently leads marketing for the company's Biscuit, Wafer & Snack portfolio.

Career Progression

Gupta brings approximately 20 years of experience in brand management, strategy, innovation, communication, customer marketing, and sales. Prior to joining Britannia, he worked with Colgate Palmolive, where he started as a Management Trainee in 2006. His last position at Colgate was Marketing Manager, heading the Freshness, Whitening and Sensitivity toothpaste categories.

Regulatory Compliance

The appointments were made pursuant to Regulation 30 read with Clause 7 of Para A of Part A of Schedule III of the SEBI Listing Regulations, 2015. The board meeting commenced at 12:30 P.M. IST and concluded at 6:00 P.M. IST on February 10, 2026. The company has informed both BSE Limited and National Stock Exchange of India Limited about these management changes as required under regulatory guidelines.