United Breweries CEO Advocates for Beer Tax Reform Amid Mixed Q2 Results
United Breweries CEO Vivek Gupta has urged for a revision in beer taxation, revealing that taxes make up 75% of beer pricing. The company reported mixed Q2 results with regional variations. Despite challenges, UB expanded its cooler network from 15,000 to 35,000 units. While one-third to 40% of the business saw double-digit growth in some states, northern states experienced volume declines up to 20%, with Punjab and Haryana facing category drops of up to 40% due to heavy rainfall.

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United Breweries CEO Vivek Gupta has called for a revision in the taxation structure for beer, highlighting the significant impact of high taxes on consumer pricing. This comes as the company reports mixed second-quarter results, with regional variations in performance.
Tax Burden on Beer Pricing
Gupta revealed that taxation accounts for a staggering 75% of beer pricing, leaving only 25% as the company's net realization. This tax structure creates a multiplier effect on price increases:
| Cost Increase | Consumer Price Increase | 
|---|---|
| Re 1 | Rs 4-5 | 
The CEO advocated for separating beer from spirits in taxation regimes, citing beer's lower alcohol content and social nature as justifications for differential treatment.
Business Expansion and Performance
Despite the challenging tax environment, United Breweries has shown commitment to growth:
| Metric | Previous | Current | 
|---|---|---|
| Cooler Network Units | 15,000 | 35,000 | 
The company's second-quarter results painted a mixed picture:
- Strong Performance: One-third to 40% of the business showed double-digit growth in states like Maharashtra, Goa, Assam, Andhra Pradesh, and Jharkhand.
 - Challenges: Northern states experienced volume declines of nearly 20%, with Punjab and Haryana seeing category drops of up to 40% in certain months due to heavy rainfall impact.
 
Industry Implications
The call for tax rationalization by United Breweries' CEO underscores the broader challenges faced by the beer industry in India. The current tax structure not only impacts pricing but also influences consumer behavior and company strategies. As the company navigates these fiscal hurdles, the industry's response and potential regulatory changes could shape the future landscape of beer consumption and pricing in India.
Historical Stock Returns for United Breweries
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years | 
|---|---|---|---|---|---|
| +0.25% | -1.07% | +1.26% | -14.84% | -5.53% | +95.92% | 
















































