United Breweries Limited (UBL), a prominent player in the Indian beverage industry, has been directed by the Rajasthan State Pollution Control Board (RSPCB) to pay an environmental compensation of ₹33.98 lakh. This directive, issued under the Polluter Pays Principle, comes in response to alleged violations of environmental regulations at the company's brewery in Chopanki, Rajasthan.

Details of the Directive

The RSPCB order, received by United Breweries on September 11, cites alleged violations of the Water Act and Air Act at the company's Chopanki facility. The board has instructed UBL to deposit ₹33,98,438 at RSPCB's regional office in Bhiwadi as environmental compensation.

Company's Response

In a regulatory filing to the stock exchanges, United Breweries acknowledged receipt of the directive and provided details as required under SEBI regulations. The company stated that it is currently reviewing the notice and emphasized its commitment to maintaining the highest standards of operation.

Financial Impact and Next Steps

United Breweries has indicated that it does not expect any financial impact on its operations as a result of this directive. The company's response suggests a proactive approach to addressing the environmental concerns raised by the RSPCB.

Regulatory Compliance

The disclosure of this information aligns with the company's obligations under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. It also complies with recent SEBI circulars regarding the disclosure of regulatory actions to investors.

Environmental Implications

This directive underscores the increasing focus on environmental compliance in the industrial sector. It highlights the importance for companies, especially those in manufacturing and processing industries, to adhere strictly to environmental regulations and maintain sustainable practices.

As United Breweries navigates this regulatory challenge, stakeholders will likely be watching closely to see how the company addresses these environmental concerns and strengthens its compliance measures.

United Breweries Limited (UBL), a part of the HEINEKEN Company, has announced the launch of its London Pilsner beer in Odisha, marking a significant expansion in its market reach. The company, known for its diverse portfolio of beer brands, introduced the product on September 09, 2025, making Odisha the fourth state to welcome this premium offering.

Product Details and Positioning

London Pilsner, positioned in the Strong Mainstream category, is crafted using European hops and undergoes a unique aging process. The beer is aged for one week at low temperatures, resulting in a smooth and strong taste profile. UBL has priced the product at INR 160.00 per 650ml bottle, aiming to make international-quality beer accessible to the domestic market.

Market Expansion

With this launch, Odisha joins Maharashtra, Karnataka, and Madhya Pradesh as markets where London Pilsner is available. This strategic move by UBL demonstrates the company's commitment to expanding its presence in India's evolving beer landscape.

Executive Insights

Vikram Bahl, Chief Marketing Officer of United Breweries Limited, shared his thoughts on the launch: "By launching London Pilsner in Odisha, we are celebrating the state's growing love for fine brews and recognizing its importance as a key market in India's beer landscape. With London Pilsner, a premium beer positioned at an accessible price point, we are confident that this innovation will help bring back the category growth."

Company Background

United Breweries Limited, headquartered in Bengaluru, stands as the largest beer manufacturer in India. As part of the HEINEKEN Company, UBL boasts a diverse product portfolio that includes well-known brands such as Kingfisher Strong, Kingfisher Premium, Kingfisher Ultra, Heineken® Original, Amstel Grande, and Heineken® 0.0, among others.

Market Implications

The introduction of London Pilsner in Odisha at a competitive price point of INR 160.00 for a 650ml bottle signifies UBL's strategy to drive category growth through premium offerings at accessible prices. This move could potentially influence the competitive landscape in Odisha's beer market and cater to the state's evolving consumer preferences for quality brews.

Availability

London Pilsner will be available across leading outlets in Odisha, allowing consumers in the state to experience this new offering from United Breweries Limited.

The launch of London Pilsner in Odisha represents UBL's ongoing efforts to expand its market presence and cater to the changing tastes of Indian beer consumers. As the company continues to innovate and introduce new products, it will be interesting to observe how this strategy impacts its market position and the overall growth of the beer category in India.