Haircare brand Moxie Beauty has announced a strategic partnership with Unicommerce eSolutions to streamline its e-commerce operations and enable faster, more reliable online deliveries of its beauty products. The collaboration was officially disclosed through a regulatory filing under Regulation 30 of SEBI Listing Regulations.

Partnership Overview

Moxie Beauty specialises in haircare solutions tailored to Indian hair types and local climatic conditions, offering a wide-ranging portfolio spanning shampoos, conditioners, styling products and scalp care. The brand currently processes online orders through its brand website, multiple online marketplaces, as well as quick commerce platforms.

Technology Integration Details

Order Management Enhancement

As part of the partnership, Moxie Beauty has implemented Unicommerce's flagship platform Uniware, leveraging its multi-channel order management, warehouse and inventory management capabilities. The integration will help the brand optimise warehouse operations and manage fulfilment across channels through a unified dashboard.

Video Management Solutions

The brand will also deploy Unicommerce's recently launched video management solution UniCapture to automatically record and link short, timestamped videos to each order during packing and return inspections on marketplaces. These videos enable the creation of verifiable visual proof for shipments and returns, addressing a key challenge for brands dealing with e-commerce disputes and unverifiable returns.

B2B Operations

With a focus on expanding its presence across modern trade, salon partnerships and shop-in-shop formats, Moxie Beauty has additionally integrated Unicommerce's B2B suite to enable faster, accurate and error-free bulk shipments.

Management Commentary

Commenting on the partnership, Shantam Tandon, Head of Operations Supply Chain, Moxie Beauty, said, "As we scale our presence across multiple online and offline channels, having a robust and flexible technology backbone is critical. Unicommerce's platform gives us the operational visibility and control needed to manage complexity, improve fulfilment efficiency and support our next phase of growth."

Speaking about the collaboration, Kapil Makhija, Managing Director and CEO, Unicommerce, said, "Beauty and personal care is one of the fastest-evolving categories in e-commerce, with brands increasingly adopting omni-channel and quick commerce models. We are pleased to partner with Moxie Beauty and support its growth journey by enabling efficient order management, stronger dispute resolution and seamless B2B and B2C fulfilment through our technology platform."

Unicommerce eSolutions Ltd has announced the appointment of Gaurav Juneja as Senior Management Personnel, effective December 18, 2025. This strategic leadership addition demonstrates the company's commitment to strengthening its executive team.

Leadership Appointment Details

The appointment brings experienced leadership to Unicommerce eSolutions' senior management structure. The following table outlines the key details of this appointment:

Professional Background

Gaurav Juneja joins Unicommerce eSolutions with significant industry experience from his tenure at Kapture.cx, where he served as Chief Revenue Officer. His background in revenue management and business development is expected to contribute to the company's strategic initiatives in the e-commerce solutions space.

Strategic Implications

This appointment represents Unicommerce eSolutions' ongoing efforts to enhance its leadership capabilities. The addition of experienced professionals to senior management positions typically supports organizational growth and operational excellence in the competitive e-commerce technology sector.

The timing of this appointment, scheduled for December 18, 2025, aligns with the company's strategic planning for future business development and market expansion initiatives.