Cure.fit, India's leading fitness and wellness platform, has taken a significant step towards improving its financial operations by adopting UniReco, an automated payment reconciliation solution from Unicommerce eSolutions . This move strengthens the existing partnership between the two companies and aims to enhance financial accuracy across Cure.fit's e-commerce operations.

Expanded Partnership

Cure.fit has been utilizing Unicommerce's Uniware for order, warehouse, and inventory management in its cult store business. The adoption of UniReco expands this collaboration, focusing on automating complex financial reconciliations and providing end-to-end transaction visibility.

Key Features of UniReco

UniReco offers several benefits to Cure.fit's operations:

1. Automated Reconciliation: The solution automates financial reconciliations, freeing up teams to focus on business growth.
2. Transaction Visibility: It provides a comprehensive summary of each transaction, offering clear visibility of charges, disputed payments, and expected revenue.
3. Dispute Resolution: UniReco enables faster dispute resolution, which is crucial as Cure.fit scales across marketplaces, D2C platforms, and its own app.
4. Return Management: The platform manages return payments, accounting for return logistics costs and other agreed-upon expenses with marketplaces.
5. Discrepancy Detection: UniReco automatically detects short payments, overcharges, and uncredited refunds, ensuring accurate revenue realization.

Performance Enhancements

During a month-long pilot, Cure.fit experienced significant performance enhancements and gained valuable insights that helped optimize operational efficiencies. The integration of UniReco with Cure.fit's existing Uniware OMS, WMS, and inventory systems provides a unified view of operations and finances.

Executive Insights

Bishnu Hazari, CFO at Curefit Healthcare Pvt. Ltd., emphasized the importance of operational accuracy for the company's growth. He stated, "With UniReco, our teams will be free to focus on business growth instead of manual reconciliations, while ensuring financial accuracy, compliance and full financial visibility across channels."

Kapil Makhija, MD & CEO of Unicommerce, expressed excitement about deepening their collaboration with Cure.fit. He highlighted that "UniReco adds a vital financial control layer to our OMS and WMS suite, empowering brands with complete order-to-payment visibility."

Implications for Cure.fit

The adoption of UniReco is expected to bring several benefits to Cure.fit:

1. Improved financial accuracy across e-commerce operations
2. Enhanced operational efficiency by automating complex reconciliations
3. Better insights into product-level profitability
4. Faster identification and resolution of financial discrepancies
5. Improved compliance and financial visibility across all channels

As Cure.fit continues to expand its presence across various platforms, the integration of UniReco is likely to play a crucial role in maintaining financial accuracy and operational efficiency, supporting the company's growth trajectory in the competitive fitness and wellness market.

This strategic move by Cure.fit underscores the growing importance of automated financial solutions in the e-commerce sector, particularly for companies operating across multiple platforms and channels. By leveraging advanced technologies like UniReco, businesses can streamline their financial operations, reduce errors, and focus more on core business growth and customer satisfaction.

Unicommerce eSolutions Limited , a leading e-commerce enablement platform, has announced a strategic partnership with Gini & Jony, a prominent Indian kidswear brand. This collaboration aims to enhance Gini & Jony's online sales capabilities and streamline its digital operations across India.

Partnership Highlights

• Gini & Jony has implemented Unicommerce's multi-channel order and warehouse management systems.
• The partnership focuses on enabling faster fulfillment, real-time inventory tracking, and seamless order processing across multiple sales channels.
• Unicommerce's technology solutions will help Gini & Jony manage inventory more accurately, leading to faster and more reliable deliveries.

Market Potential and Growth

The Indian kidswear market presents significant growth opportunities:

This growth is driven by factors such as:

• Rising disposable incomes
• Growing brand consciousness among parents
• Expansion of organized retail and e-commerce platforms

Challenges in Kidswear E-commerce

The kidswear segment poses unique challenges in e-commerce:

• Frequent design changes
• Seasonal drops
• Quick turnarounds due to evolving trends
• Age-specific sizing

These factors make inventory management and forecasting complex, which Unicommerce's solutions aim to address.

Executive Insights

Harsh Agarwal, CEO of Gini & Jony, commented on the partnership: "Our focus is to increase our revenue share from our online channels, and this partnership will help us enhance our digital capabilities, streamline operations, and reach a wider customer base more efficiently."

Kapil Makhija, MD & CEO of Unicommerce, added: "We are thrilled to partner with Gini & Jony in their expansion journey, enabling them to strengthen their digital presence and reach a broader audience across India's evolving kidswear market."

About Unicommerce

Unicommerce offers a comprehensive suite of e-commerce solutions:

• Uniware: Simplifies backend operations, including inventory and order management
• Shipway: Provides logistics management and shipping automation
• Convertway: An AI-enabled marketing automation platform

With over 7,100 clients across India, Southeast Asia, and the Middle East, Unicommerce serves various sectors and business sizes. The company is ISO 27001 and ISO 27701 certified, ensuring high standards of information security and data privacy.

This partnership between Unicommerce and Gini & Jony represents a significant step towards modernizing the kidswear e-commerce landscape in India, potentially setting new standards for efficiency and customer experience in the sector.