Unicommerce eSolutions Limited , a leading e-commerce enablement SaaS platform in India, has announced the launch of UniCapture, an innovative video-based verification solution (VMS) designed to revolutionize order management for D2C brands and e-commerce sellers.

Key Features of UniCapture

UniCapture introduces a new level of transparency and efficiency in e-commerce operations:

• Automated Video Recording: The system automatically records and links short, timestamped videos to each order during packing and return inspections.
• Visual Evidence: Provides sellers with visual, marketplace-acceptable evidence for every shipment and return.
• Dispute Resolution: Helps in handling claims by replacing manual, inconsistent proofing with a seamless, automated process.

Addressing E-commerce Challenges

UniCapture aims to tackle several critical issues in the e-commerce sector:

1. Dispute Resolution: Offers a tech-driven solution for settling disputes in an evidence-based and time-efficient manner.
2. Fraud Prevention: Helps combat return-related fraud, where buyers may attempt to return incorrect, damaged, or counterfeit goods.
3. Revenue Protection: Reduces revenue leakage by providing concrete evidence for each transaction.

Impact on E-commerce Ecosystem

The introduction of UniCapture is expected to benefit various stakeholders in the e-commerce ecosystem:

Unicommerce's Market Position

Unicommerce has established itself as a significant player in the e-commerce solutions space:

• Client Base: Serves over 7,100 clients across India, Southeast Asia, and the Middle East.
• Transaction Volume: Uniware, Unicommerce's flagship platform, achieved an annualized transaction run rate of over 1 billion order items in Q3.
• Notable Clients: FabIndia, Lenskart, Timex, Mamaearth, Urban Company, and many more.

Kapil Makhija, MD & CEO of Unicommerce, emphasized the company's commitment to operational efficiency, stating, "UniCapture offers a new level of transparency in order fulfillment, enabling brands to build stronger customer trust."

As e-commerce continues to grow rapidly in India and neighboring regions, solutions like UniCapture are poised to play a crucial role in streamlining operations and building trust in the digital marketplace. With its focus on transparency and efficiency, Unicommerce is well-positioned to support the evolving needs of the e-commerce industry.

Cure.fit, India's leading fitness and wellness platform, has taken a significant step towards improving its financial operations by adopting UniReco, an automated payment reconciliation solution from Unicommerce eSolutions . This move strengthens the existing partnership between the two companies and aims to enhance financial accuracy across Cure.fit's e-commerce operations.

Expanded Partnership

Cure.fit has been utilizing Unicommerce's Uniware for order, warehouse, and inventory management in its cult store business. The adoption of UniReco expands this collaboration, focusing on automating complex financial reconciliations and providing end-to-end transaction visibility.

Key Features of UniReco

UniReco offers several benefits to Cure.fit's operations:

1. Automated Reconciliation: The solution automates financial reconciliations, freeing up teams to focus on business growth.
2. Transaction Visibility: It provides a comprehensive summary of each transaction, offering clear visibility of charges, disputed payments, and expected revenue.
3. Dispute Resolution: UniReco enables faster dispute resolution, which is crucial as Cure.fit scales across marketplaces, D2C platforms, and its own app.
4. Return Management: The platform manages return payments, accounting for return logistics costs and other agreed-upon expenses with marketplaces.
5. Discrepancy Detection: UniReco automatically detects short payments, overcharges, and uncredited refunds, ensuring accurate revenue realization.

Performance Enhancements

During a month-long pilot, Cure.fit experienced significant performance enhancements and gained valuable insights that helped optimize operational efficiencies. The integration of UniReco with Cure.fit's existing Uniware OMS, WMS, and inventory systems provides a unified view of operations and finances.

Executive Insights

Bishnu Hazari, CFO at Curefit Healthcare Pvt. Ltd., emphasized the importance of operational accuracy for the company's growth. He stated, "With UniReco, our teams will be free to focus on business growth instead of manual reconciliations, while ensuring financial accuracy, compliance and full financial visibility across channels."

Kapil Makhija, MD & CEO of Unicommerce, expressed excitement about deepening their collaboration with Cure.fit. He highlighted that "UniReco adds a vital financial control layer to our OMS and WMS suite, empowering brands with complete order-to-payment visibility."

Implications for Cure.fit

The adoption of UniReco is expected to bring several benefits to Cure.fit:

1. Improved financial accuracy across e-commerce operations
2. Enhanced operational efficiency by automating complex reconciliations
3. Better insights into product-level profitability
4. Faster identification and resolution of financial discrepancies
5. Improved compliance and financial visibility across all channels

As Cure.fit continues to expand its presence across various platforms, the integration of UniReco is likely to play a crucial role in maintaining financial accuracy and operational efficiency, supporting the company's growth trajectory in the competitive fitness and wellness market.

This strategic move by Cure.fit underscores the growing importance of automated financial solutions in the e-commerce sector, particularly for companies operating across multiple platforms and channels. By leveraging advanced technologies like UniReco, businesses can streamline their financial operations, reduce errors, and focus more on core business growth and customer satisfaction.