Spice Lounge Food Works opens second Wing Zone outlet in Bengaluru
Spice Lounge Food Works opened its second Wing Zone outlet in Anjanapura, Bengaluru, between August and September 2026, following the first outlet launch in Koramangala in May 2026. The company is executing a phased expansion roadmap, with Phase 1 covering Koramangala and Anjanapura, Phase 2 targeting additional Bengaluru outlets, and Phase 3 focusing on Hyderabad and Chennai. The expansion supports the company's strategy to build a diversified, multi-brand food services platform.
*this image is generated using AI for illustrative purposes only.
Spice Lounge Food Works opened its second Wing Zone outlet in Anjanapura, Bengaluru, between August and September 2026, expanding the American quick service restaurant (QSR) brand's presence in South India. This development follows the company's inaugural launch in Koramangala in May 2026. The new outlet targets the growing student and residential community in Anjanapura, 6th Block, offering signature wings, burgers, wraps, and value-driven options through dine-in, takeaway, and delivery channels.
The company secured exclusive master franchise rights for Wing Zone to lead the brand's development and nationwide expansion. The Indian market opportunity is driven by rising demand for premium chicken QSR brands, growing preference for global food experiences, rapid urbanisation, and increasing disposable incomes.
Expansion Strategy
The company is executing a phased expansion roadmap for Wing Zone in India. The initial phase focuses on establishing a strong presence in Bengaluru before moving to other metropolitan cities.
| Phase | Locations |
|---|---|
| Phase 1 | Koramangala, Bengaluru; Anjanapura, Bengaluru |
| Phase 2 | Additional outlets across Bengaluru |
| Phase 3 | Hyderabad, Chennai, and other major metropolitan cities |
Koramangala was selected as the launch destination due to its vibrant food and beverage ecosystem and high concentration of young professionals. The Anjanapura location extends this reach to South Bengaluru's residential clusters, supported by hyperlocal marketing and community-led launch campaigns.
Brand Portfolio
Spice Lounge Food Works is building a diversified portfolio of food brands. The addition of Wing Zone complements its existing brands, which include Buffalo Wild Wings, Blaze Kebabs, and TekSoft Systems Inc. The company stated that this partnership reinforces its commitment to building a diversified, multi-brand food services platform in India.
Historical Stock Returns for Spice Lounge Food Works
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -2.39% | +7.14% | -1.81% | -7.81% | -38.26% | +1,108.74% |
What is the expected timeline for completing Phase 2 and entering Phase 3 metropolitan cities like Hyderabad and Chennai?
How will the company adapt Wing Zone's menu and pricing strategies to compete with established local QSR players in new markets?
What are the specific investment targets or store count goals for the brand's nationwide expansion over the next five years?
20
Create Custom Screeners 
Access 200+ Pre-built Filters 
Use 50+ Readymade Screener 
