Spice Lounge Food Works Limited has announced a major cultural initiative through its experiential events platform XORA World, which will host a large-scale music event celebrating 50 years of Maestro Ilaiyaraaja. The landmark event is scheduled for 28 March 2026 at Gachibowli Stadium, Hyderabad, marking a significant milestone in the company's strategic expansion beyond traditional restaurant formats.

Event Details and Platform

XORA World operates as a proprietary platform of Rightfest, a wholly owned subsidiary of Spice Lounge Food Works Limited. The platform focuses on curating cultural and experiential events, representing the company's diversification into experience-led consumer engagement alongside its core food and beverage operations.

Maestro Ilaiyaraaja's Legacy

Maestro Ilaiyaraaja stands as one of India's most iconic and influential composers, with an extraordinary career spanning five decades. His prolific output includes:

• Over 7,000 songs composed across his career
• Music for thousands of films in multiple languages
• Cross-generational appeal and cultural impact
• Recognition as an exceptional cultural icon with enduring influence

The celebration of his 50-year journey represents a rare and prestigious opportunity for XORA World to demonstrate its capability in hosting large-format, culturally significant events.

Strategic Business Expansion

The company has been deliberately expanding its operational scope beyond traditional restaurant formats into adjacent experiential and lifestyle verticals. This strategic diversification encompasses curated cultural events and live experiences that complement the core food and beverage platform.

Key Strategic Objectives:

• Consumer Engagement: Strengthen direct-to-consumer engagement capabilities
• Platform Development: Build proprietary platforms with strong cultural and emotional resonance
• Market Presence: Create high-visibility consumer touchpoints across key urban markets
• Brand Synergy: Enhance brand recall and ecosystem synergies across company businesses

Management Commentary

Mr. Mohan Babu Karjela, Chairman & Director of Spice Lounge Food Works Limited, emphasized the significance of the event: "Maestro Ilaiyaraaja is not just a musician, he is a cultural institution whose work has shaped generations. Celebrating his 50-year journey is a rare and prestigious opportunity. For XORA World, this represents a defining milestone, demonstrating our ability to build large-format, culturally resonant platforms."

He further highlighted the broader strategic vision: "For Spice Lounge Food Works, it reinforces our vision of creating consumer-facing lifestyle ecosystems that extend beyond food into experiences, culture and community."

Company Profile

Spice Lounge Food Works Limited operates as a diversified global hospitality and lifestyle company focused on delivering memorable food, beverage and experiential experiences across markets. The company maintains an evolving portfolio of proprietary and franchised brands, bringing together global cuisines with vibrant casual dining, premium pubs, nightlife destinations and live-event platforms. Its brand ecosystem includes international franchise relationships and original concepts such as Blaze Kebabs, Xora, Salud, Buffalo Wild Wings and Wing Zone.

Spice Lounge Food Works Limited has officially announced the acquisition of Singapore-based Prisha Infotech Pte. Ltd for USD 1.50 lakh, marking a strategic expansion into technology-enabled solutions for the food service and hospitality ecosystem. The board of directors approved this complete acquisition on December 17, 2025, with the company issuing a comprehensive press release on December 19, 2025.

Strategic Technology Expansion

The acquisition aligns with Spice Lounge Food Works Limited's long-term strategy of expansion, diversification and global presence. The integration of Prisha Infotech's software development and programming capabilities will strengthen the company's digital foundation and enable access to international markets through Singapore.

Management Commentary

Commenting on the development, Mr. Mohan Babu Karjela, Managing Director of Spice Lounge Food Works Ltd, emphasized the strategic importance of this acquisition. He stated that the transaction marks an important milestone in the company's growth journey, as technology is increasingly becoming a critical enabler across operations, customer engagement and decision-making.

The Managing Director highlighted that Prisha Infotech brings strong capabilities in enterprise software development, digital platforms and scalable technology solutions. The integration will enhance operational efficiency, strengthen supply chain visibility, improve point-of-sale and backend integrations, and enable more seamless and personalized customer experiences across dine-in, delivery and emerging consumption formats.

Target Company Profile and Performance

Prisha Infotech Pte. Ltd, incorporated on May 6, 2021, operates in the IT and IT-enabled services space, specializing in software development and programming solutions. The company has demonstrated consistent revenue performance over the past three years.

Technology Integration Benefits

Prisha Infotech brings expertise in enterprise software, digital platforms and technology solutions for consumer-facing businesses, supporting improved operational efficiency, customer engagement and data-driven decision-making across the company's growing portfolio of brands and outlets.

The acquisition provides a robust foundation for building an in-house technology backbone that supports data-led decision-making, real-time analytics and faster innovation cycles. The company views this move as a strategic step toward embedding technology at the core of its business model, positioning Spice Lounge Food Works Limited as a technology-enabled hospitality platform focused on long-term scalability and value creation.

Company Overview

Spice Lounge Food Works Limited is a publicly listed food service company with 754 years of combined hospitality expertise and operations across 3 states. The company manages and scales 13 outlets under leading global and home grown brands, combining operational excellence, brand partnerships and technology-driven platforms to deliver consistent, high-quality dining experiences across casual, quick-service and fast-casual formats.