Spice Lounge Food Works Limited has announced a major addition to its XORA World experiential events platform with the presentation of internationally acclaimed DJ and Grammy Award-winning artist Black Coffee. The event is scheduled for 02 April 2026 at Quake Arena, Hyderabad, as part of the artist's India Tour.

Event Details and Venue Format

The Black Coffee performance will be hosted across a curated 50,000 sq. ft. multi-level immersive venue format, designed to deliver a premium live entertainment experience. This large-scale format demonstrates the company's capability to execute high-impact cultural and international entertainment experiences.

Strategic Pipeline Development

The Black Coffee event forms part of the company's broader XORA World pipeline, following the recently announced large-scale cultural celebration of Maestro Ilaiyaraaja's 50-year musical journey. This development showcases the company's structured approach to experiential entertainment:

• Multi-genre event strategy covering classical, contemporary, and global electronic formats
• Scalable large-format event capabilities
• Structured pipeline of curated cultural and international entertainment experiences
• Strengthened positioning in premium metro markets

XORA World is being developed as a proprietary experiential vertical under the company's broader hospitality and lifestyle ecosystem, with a long-term objective of creating repeatable, high-impact consumer engagement platforms.

Business Strategy and Revenue Diversification

The company has consciously expanded beyond traditional restaurant-led revenue models into adjacent experiential categories. This strategic expansion enhances several key business areas:

• Brand visibility and premium consumer positioning
• Direct-to-consumer engagement channels
• Cross-brand synergies across F&B, nightlife and hospitality assets
• Non-linear and event-led revenue streams

Global-format entertainment events complement the company's restaurant and lifestyle brands by driving ecosystem traffic, strengthening recall, and expanding audience demographics. The company believes that experience-led verticals represent a high-growth adjacency to its core hospitality portfolio.

Management Perspective

Commenting on the development, Mr. Mohan Babu Karjela, Chairman & Director of Spice Lounge Food Works Ltd, stated: "The Black Coffee India Tour presentation reinforces XORA World's growing pipeline of large-format cultural and global entertainment experiences. Following our recently announced Ilaiyaraaja milestone celebration, this development signals continuity in our experiential strategy. We are building a structured platform that integrates hospitality, culture, and premium live events into a scalable consumer ecosystem. Our objective is to create long-term brand equity while expanding diversified revenue opportunities for the Company."

Company Profile

Spice Lounge Food Works Limited operates as a diversified hospitality and lifestyle platform focused on food, beverage, nightlife and experiential formats. The company operates across proprietary and franchised brands including Blaze Kebabs, Xora, Salud, Buffalo Wild Wings and Wing Zone. Through XORA World, the company is developing a structured pipeline of large-format cultural and global entertainment experiences, positioning itself as an integrated food, lifestyle and experiential ecosystem across key urban markets.

Spice Lounge Food Works Limited has announced a significant entertainment milestone through its XORA World platform, which will host acclaimed music composer Harris Jayaraj's first-ever Hyderabad concert. The announcement was made under Regulation 30 of SEBI (LODR) Regulations, 2015, highlighting the strategic importance of this entertainment venture for the company.

Concert Details and Venue

The highly anticipated concert is scheduled for April 26, 2026, at Emaar MGF, Boulder Hills, Hyderabad. This marks Harris Jayaraj's debut live performance in the city, positioning it as a landmark event in the regional entertainment calendar.

Artist Profile and Performance Format

Harris Jayaraj is recognized for redefining mainstream film music with a modern, genre-blending sound that continues to resonate strongly with younger audiences. His live performances are relatively limited, making the Hyderabad debut a high-anticipation event. The concert is designed as a large-format contemporary music experience, featuring:

• Orchestral arrangements
• Vocal ensembles
• Visual production designed specifically for live audiences

The event is expected to draw strong interest from urban audiences and fans across Telangana and neighboring regions.

XORA World Platform and Strategic Focus

XORA World operates as a proprietary platform of Rightfest, a wholly owned subsidiary of Spice Lounge Food Works Limited. The platform represents the company's strategic focus on building scalable, ticketed live entertainment properties that operate independently while complementing its broader consumer-facing businesses.

Management Commentary

Commenting on the announcement, Mr. Mohan Babu Karjela, Chairman & Director, stated: "This concert represents the kind of contemporary, high-energy experiences we want XORA World to be known for. Harris Jayaraj's Hyderabad debut is a strong fit with our intent to curate events that are relevant, aspirational, and commercially scalable."

The announcement reflects the company's commitment to expanding its entertainment portfolio and establishing XORA World as a significant player in the live entertainment sector.