Spice Lounge Food Works Limited has announced a significant entertainment milestone through its XORA World platform, which will host acclaimed music composer Harris Jayaraj's first-ever Hyderabad concert. The announcement was made under Regulation 30 of SEBI (LODR) Regulations, 2015, highlighting the strategic importance of this entertainment venture for the company.

Concert Details and Venue

The highly anticipated concert is scheduled for April 26, 2026, at Emaar MGF, Boulder Hills, Hyderabad. This marks Harris Jayaraj's debut live performance in the city, positioning it as a landmark event in the regional entertainment calendar.

Artist Profile and Performance Format

Harris Jayaraj is recognized for redefining mainstream film music with a modern, genre-blending sound that continues to resonate strongly with younger audiences. His live performances are relatively limited, making the Hyderabad debut a high-anticipation event. The concert is designed as a large-format contemporary music experience, featuring:

• Orchestral arrangements
• Vocal ensembles
• Visual production designed specifically for live audiences

The event is expected to draw strong interest from urban audiences and fans across Telangana and neighboring regions.

XORA World Platform and Strategic Focus

XORA World operates as a proprietary platform of Rightfest, a wholly owned subsidiary of Spice Lounge Food Works Limited. The platform represents the company's strategic focus on building scalable, ticketed live entertainment properties that operate independently while complementing its broader consumer-facing businesses.

Management Commentary

Commenting on the announcement, Mr. Mohan Babu Karjela, Chairman & Director, stated: "This concert represents the kind of contemporary, high-energy experiences we want XORA World to be known for. Harris Jayaraj's Hyderabad debut is a strong fit with our intent to curate events that are relevant, aspirational, and commercially scalable."

The announcement reflects the company's commitment to expanding its entertainment portfolio and establishing XORA World as a significant player in the live entertainment sector.

Spice Lounge Food Works Limited has announced a major cultural initiative through its experiential events platform XORA World, which will host a large-scale music event celebrating 50 years of Maestro Ilaiyaraaja. The landmark event is scheduled for 28 March 2026 at Gachibowli Stadium, Hyderabad, marking a significant milestone in the company's strategic expansion beyond traditional restaurant formats.

Event Details and Platform

XORA World operates as a proprietary platform of Rightfest, a wholly owned subsidiary of Spice Lounge Food Works Limited. The platform focuses on curating cultural and experiential events, representing the company's diversification into experience-led consumer engagement alongside its core food and beverage operations.

Maestro Ilaiyaraaja's Legacy

Maestro Ilaiyaraaja stands as one of India's most iconic and influential composers, with an extraordinary career spanning five decades. His prolific output includes:

• Over 7,000 songs composed across his career
• Music for thousands of films in multiple languages
• Cross-generational appeal and cultural impact
• Recognition as an exceptional cultural icon with enduring influence

The celebration of his 50-year journey represents a rare and prestigious opportunity for XORA World to demonstrate its capability in hosting large-format, culturally significant events.

Strategic Business Expansion

The company has been deliberately expanding its operational scope beyond traditional restaurant formats into adjacent experiential and lifestyle verticals. This strategic diversification encompasses curated cultural events and live experiences that complement the core food and beverage platform.

Key Strategic Objectives:

• Consumer Engagement: Strengthen direct-to-consumer engagement capabilities
• Platform Development: Build proprietary platforms with strong cultural and emotional resonance
• Market Presence: Create high-visibility consumer touchpoints across key urban markets
• Brand Synergy: Enhance brand recall and ecosystem synergies across company businesses

Management Commentary

Mr. Mohan Babu Karjela, Chairman & Director of Spice Lounge Food Works Limited, emphasized the significance of the event: "Maestro Ilaiyaraaja is not just a musician, he is a cultural institution whose work has shaped generations. Celebrating his 50-year journey is a rare and prestigious opportunity. For XORA World, this represents a defining milestone, demonstrating our ability to build large-format, culturally resonant platforms."

He further highlighted the broader strategic vision: "For Spice Lounge Food Works, it reinforces our vision of creating consumer-facing lifestyle ecosystems that extend beyond food into experiences, culture and community."

Company Profile

Spice Lounge Food Works Limited operates as a diversified global hospitality and lifestyle company focused on delivering memorable food, beverage and experiential experiences across markets. The company maintains an evolving portfolio of proprietary and franchised brands, bringing together global cuisines with vibrant casual dining, premium pubs, nightlife destinations and live-event platforms. Its brand ecosystem includes international franchise relationships and original concepts such as Blaze Kebabs, Xora, Salud, Buffalo Wild Wings and Wing Zone.