SBI Cards launches Eternal SBI Card cashback product on October 15, 2026
- Launched Eternal SBI Card on October 15, 2026
- Product category is cashback for domestic market
- Disclosed to BSE and NSE under SEBI regulations

*this image is generated using AI for illustrative purposes only.
SBI Cards and Payment Services Limited launched the Eternal SBI Card on October 15, 2026. The new offering is categorized as a cashback product designed for the domestic market.
The company disclosed the product launch to both the BSE and the National Stock Exchange of India under Regulation 30 and 51 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The event occurred at approximately 2:30 pm on the date of launch.
Product details
The Eternal SBI Card is exclusively targeted at domestic customers. No international markets were included in this specific launch phase.
| Detail | Information |
|---|---|
| Product name | Eternal SBI Card |
| Launch date | October 15, 2026 |
| Category | Cashback |
| Market | Domestic |
The disclosure was signed by Payal Mittal Chhabra, Chief Compliance Officer and Company Secretary. Details regarding the product are also available on the company's official website.
Historical Stock Returns for SBI Cards
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| +0.92% | +2.83% | -12.52% | -14.58% | -37.42% | -49.50% |
How will the Eternal SBI Card's cashback structure impact SBI Cards' net interest margins compared to its existing premium credit card portfolio?
What specific competitive responses are anticipated from HDFC Bank and ICICI Bank in the domestic cashback credit card segment following this launch?
Will SBI Cards plan to expand the Eternal SBI Card to international markets, and what regulatory hurdles might that expansion face?


































