SBI Cards and Payment Services Limited held a one-on-one call with HSBC Global Investment Research on September 24, 2026. The meeting took place in Gurugram from 11:00 am to 12:00 noon.

Disclosure under SEBI regulations

The company filed this disclosure under Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. This regulation mandates the reporting of material events, including interactions with analysts and investors, to ensure fair market access to information.

The interaction was part of the company's scheduled investor relations activities. The company confirmed that no unpublished price-sensitive information was disclosed during the session.

Meeting details

Payal Mittal Chhabra, Chief Compliance Officer and Company Secretary, signed the disclosure. The document was submitted to both BSE Limited and the National Stock Exchange of India Limited. The company also uploaded the disclosure to its official website for public dissemination.

SBI Cards and Payment Services Limited launched the Advantage SBI Card on the State Bank of India's digital platform, SBI YONO, on September 23, 2026. This initiative introduces a seamless, 100% paperless journey enabling customers to avail secured credit cards backed by fixed deposits within 10 minutes.

The launch integrates SBI Card’s credit expertise with SBI’s extensive reach and YONO’s digital capabilities. Customers holding a fixed deposit with SBI can now apply for secured credit cards through a fully digital process. The move aims to simplify access to formal credit while combining the security of a fixed deposit with the benefits of a credit card.

Digital journey features

The new offering allows customers to choose from four specific secured card variants directly on the SBI YONO app. The end-to-end digital experience is designed to reduce application time significantly, catering to customers seeking instant access to credit facilities without physical documentation.

Leadership remarks

Salila Pande, Managing Director & Chief Executive Officer of SBI Card, stated that the new journey is designed to bring greater ease to the credit application process. She emphasized that customer centricity remains at the core of the company’s approach as it continues to simplify experiences through technology-led solutions.

The initiative was inaugurated by Challa Sreenivasulu Setty, Chairman of State Bank of India, in the presence of Ashwini Kumar Tewari, Managing Director of SBI. The collaboration underscores the strategic alignment between the parent bank’s digital infrastructure and the subsidiary’s product portfolio.

Strategic implications

This launch reinforces SBI Card’s focus on building digital-first customer journeys to expand access to formal credit. By leveraging the existing base of over 22 million cards-in-force and SBI’s widespread branch network, the company aims to capture customers looking to establish or strengthen their credit profiles with minimal friction.