Ethos MD & CEO Pranav Saboo joins GPHG India jury for 2026
- Pranav Saboo, MD & CEO of Ethos Limited, joins the GPHG India jury for 2026
- The GPHG jury comprises 24 international watchmaking experts and industry leaders
- Ethos operates 103 boutiques across 34 cities with 75+ brand partnerships
- The company recently expanded into jewellery with Messika and luggage with RIMOWA

*this image is generated using AI for illustrative purposes only.
Ethos Limited Managing Director and CEO Pranav Saboo has been appointed to the jury of the Grand Prix d'Horlogerie de Genève (GPHG) India for the 2026 edition. The announcement was made on August 26, 2026, marking a significant recognition for the luxury retailer’s leadership in the global horological community.
The GPHG, often described as the "Oscars of Watchmaking," is the world's foremost annual award dedicated to contemporary watchmaking. Saboo's inclusion in the invitation-only group of 24 international experts reflects the growing influence of Indian collectors and connoisseurs on the global stage.
Leadership Perspective
Saboo described the appointment as a "tremendous honour" and a "proud moment." He noted that serving on the jury is both a privilege and a responsibility, allowing him to participate in conversations celebrating the highest standards in watchmaking.
He emphasized the timing of the appointment, stating that India's collectors are becoming an increasingly important part of the global horological community. "It is particularly meaningful to see our country represented at this global stage," Saboo said.
About Ethos Limited
Ethos Limited operates as one of India's largest luxury and premium watch retailers. Founded in 2003, the company went public on May 30, 2022. Its current portfolio includes partnerships with over 75 premium luxury watch brands.
The company operates 103 boutiques across 34 cities pan-India. Beyond watches, Ethos has expanded its retail footprint by entering the jewellery segment with Messika and becoming the retailer for German luxury luggage manufacturer RIMOWA in India.
Historical Stock Returns for Ethos
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.53% | -0.44% | +12.35% | +18.78% | +16.85% | 0.0% |
How might Pranav Saboo's influence on the GPHG jury impact the selection criteria for future awards regarding Asian market preferences?
Could this high-profile appointment accelerate Ethos Limited's strategy to secure exclusive distribution rights for additional ultra-luxury watch brands in India?
What implications does the rising prominence of Indian collectors have on global luxury brands' marketing and inventory allocation strategies for the Indian market?


































