Ethos has signed Fox Sports NFL reporter and entrepreneur Erin Andrews as its latest sports partner, expanding its campaign to make life insurance accessible for every family. Andrews will serve as a national ambassador for the Austin-based technology company, with specific campaign details to be announced at a later date.

The appointment marks the third major sports partnership for Ethos, following collaborations with baseball Hall of Famer David Ortiz earlier this year and NFL legend Boomer Esiason in late 2025. Each partner brings a distinct personal narrative regarding financial preparation and loss, aligning with the company’s mission to democratize access to life insurance through authentic storytelling.

Strategic Demographic Expansion

Prassath Leelakrishnan, Chief Growth Officer at Ethos, stated that Andrews commands trust across a diverse audience, particularly reaching women and younger families who remain underserved in the life insurance market. Her background as a cervical cancer survivor and public figure adds a complementary dimension to the existing roster of sports voices.

Andrews noted her career around athletes who prepare obsessively for outcomes on the field, contrasting this with the financial unpreparedness of many fans and athletes alike. She emphasized that protection for families is not an abstract concept but a critical necessity.

Campaign Context

The broader strategy involves building a roster of trusted sports figures who speak authentically to different segments of the American family. Previous partners have highlighted personal losses and near-death experiences to underscore the importance of having a plan. Ethos aims to ensure that consumers encounter a face and story that resonates with their own circumstances, regardless of where they engage with the brand.

Ethos Limited has accepted the resignation of Dilpreet Singh as an Independent Director, effective from the conclusion of its Board Meeting held on August 3, 2026. The departure marks a change in the Board composition, with Singh citing increasing professional commitments and other engagements as the primary reason for his decision to step down. This update confirms the earlier intimation issued on August 3, 2026, and includes additional regulatory references required under recent SEBI guidelines.

The intimation was issued under Regulation 30 read with Para A of Part A of Schedule III to the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure was submitted to both the BSE Limited and the National Stock Exchange of India Limited on August 5, 2026, referencing the initial communication from August 3, 2026. Priya Grover, Company Secretary & Compliance Officer of Ethos Limited, signed the communication confirming the change. The filing also incorporates compliance with SEBI Circular no. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024, alongside the SEBI Master Circular dated January 30, 2026.

Resignation Details

According to the filing, Dilpreet Singh (DIN: 03042448) tendered his resignation due to an inability to devote the required time to Board responsibilities amidst growing professional obligations. In his resignation letter, Singh confirmed that there are no other material reasons for his departure, nor are there any concerns or disagreements with the Board or management that require disclosure to stock exchanges. He further confirmed that he holds no directorships in other listed entities.

Singh expressed appreciation for the Chairman and Managing Director, noting their responsiveness and the effective steering of Board meetings. He stated that he is satisfied with the leadership and management of the Company and the manner in which affairs are being managed in the current market environment.

Regulatory Compliance

The disclosure aligns with the SEBI Master Circular dated January 30, 2026, and SEBI Circular no. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024. Ethos Limited has enclosed Annexure I detailing the information regarding the change in Board composition and Annexure II containing the letter of resignation received from Dilpreet Singh. The company has undertaken to file the necessary forms with the Registrar of Companies and intimate the stock exchanges as required under applicable laws.