Allied Blenders & Distillers launched The Indian Edit, a premium whisky targeting the domestic market, on September 11, 2026. The 750 ml variant is priced at ₹1,550 in Maharashtra.

Product details

The Indian Edit is positioned in the premium whisky segment and is aimed at domestic consumers. The product is offered across various pack sizes, with the 750 ml variant carrying a price of ₹1,550 in Maharashtra.

Launch context

Allied Blenders and Distillers Limited announced the launch pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company stated that the current launch is focused on catering to the domestic market only, though it may explore opportunities to expand into select international markets at an appropriate time.

The brand is built on the understanding that modern Indian success is increasingly defined by the ability to shape traditions into a distinct personal statement. Positioned for the contemporary and global Indian consumer, The Indian Edit presents an Indian identity as a source of pride, refined into a premium whisky experience.

Product composition and design

The Indian Edit is a blend of Indian malt and grain spirits with fine Scotch malts. The notes of vanilla, caramel and gentle oak are curated with malts which add warmth, richness and a long finish.

The packaging draws inspiration from everyday Indian elements. The bottles feature many regional languages embossed on them, inspired by Indian currency notes. The label is clean and features a vintage motif, reminiscent of classic Indian traveling circuses. The cap is designed to evoke a Maharaja crown.

Management commentary

Mr. Amar Sinha, Managing Director, Allied Blenders and Distillers Limited, said India's spirits industry is at an inflection point, with premium whisky at the centre. He noted that consumers are moving beyond scale and price, seeking quality and distinctiveness.

Bikram Basu, Group Chief Marketing and Innovation Officer, said The Indian Edit captures the beauty of India today, describing it as increasingly modern in outlook and globally competitive.

Availability

The Indian Edit will be available in 750 ml, 500 ml and 180 ml formats across key markets, including Maharashtra, Delhi, Haryana, Uttar Pradesh, Punjab, Chandigarh, Rajasthan, Goa, Daman and Telangana, West Bengal. Consumer prices may vary across states depending on state excise regulations and incidence of taxes.

Allied Blenders & Distillers will host an investor conference on September 18, 2026, as part of the Jefferies 5th India Forum. The physical meeting in Gurugram is scheduled to begin at 9:00 am.

The company confirmed the schedule under Regulation 30(6) of the SEBI Listing Regulations. The session will be attended by several investors and analysts.

Meeting Details

The conference is organized by Jefferies India Private Limited. It will take place in Gurugram in a physical format. Participants include institutional investors and equity analysts.

Agenda and Disclosures

The primary topic of discussion will be the Q1FY27 Earnings Presentation. This deck was previously submitted to stock exchanges on July 23, 2026, and is available on the company website.

Allied Blenders & Distillers stated that no unpublished price-sensitive information (UPSI) will be shared during the conference. The intimation was signed by Company Secretary Sumeet Maheshwari on September 10, 2026.