Allied Blenders appoints Monish Bhasin as CRO effective July 1, 2026
Allied Blenders and Distillers Limited announced the appointment of Monish Bhasin as Chief Revenue Officer, Key Managerial Personnel, and Senior Management Personnel effective July 1, 2026. He succeeds Manoj Kumar Rai, who resigned from the same positions effective the close of business hours on June 30, 2026, citing personal reasons. The Board of Directors approved these changes on June 18, 2026, following recommendations from the Nomination and Remuneration Committee.

*this image is generated using AI for illustrative purposes only.
Allied Blenders and Distillers Limited has appointed Monish Bhasin as its new Chief Revenue Officer (CRO), Key Managerial Personnel (KMP), and Senior Management Personnel (SMP), effective July 1, 2026. This leadership transition follows the resignation of Manoj Kumar Rai from the positions of CRO, KMP, and SMP, effective the close of business hours on June 30, 2026. The Board of Directors approved these changes during its meeting on June 18, 2026, based on the recommendations of the Nomination and Remuneration Committee.
Profile of the New CRO
Monish Bhasin brings over 28 years of experience to the role, having worked across the alco-bev and consumer goods sectors. In his most recent position, he served as Vice President – Sales for the Southern Region at United Spirits Limited, where he managed one of Diageo India’s largest geographies by Net Sales Value (NSV). His professional background also includes tenures at Mahindra & Mahindra and Godrej & Boyce. Bhasin's expertise encompasses sales strategy, trade marketing, and route-to-market optimization.
Resignation Details
Manoj Kumar Rai tendered his resignation from the role of CRO, KMP, and SMP citing the deteriorating health of his parents as the reason for his departure. He requested to be relieved from his responsibilities effective June 30, 2026. The company has enclosed his resignation letter as part of the regulatory disclosure.
Key Managerial Personnel Changes
The following table summarizes the changes in the company's Key Managerial Personnel:
| Sr. No. | Event | Name | Effective Date |
|---|---|---|---|
| 1 | Appointment | Monish Bhasin (CRO & KMP) | July 1, 2026 |
| 2 | Resignation | Manoj Kumar Rai (CRO & KMP) | Close of business hours, June 30, 2026 |
The disclosures regarding these changes were made in compliance with Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company confirmed that Monish Bhasin is not related to any Director or KMP of the company.
Historical Stock Returns for Allied Blenders & Distillers
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
|---|---|---|---|---|---|
| -0.24% | +3.75% | +19.65% | +2.93% | +47.85% | +98.57% |
How will Monish Bhasin's prior experience at United Spirits influence Allied Blenders' competitive strategy against Diageo India?
What specific sales growth targets or strategic shifts can be expected under Bhasin's leadership in the fiscal year 2027?
Will the company maintain its current distribution partnerships or seek to optimize route-to-market channels following this transition?































