Monika Alcobev Limited has announced its partnership with Jose Cuervo for the annual Margarita Fest 2026, bringing a nationwide celebration of tequila cocktails to India's premium hospitality circuit. The event, running from March 6-8, 2026, represents a significant expansion of the company's brand activation initiatives across key metropolitan markets.

Event Overview and Scale

The Margarita Fest 2026 encompasses over 90 leading outlets across major Indian cities, offering consumers curated margarita experiences and signature cocktail serves. The festival's geographic reach spans multiple high-growth markets, reinforcing Jose Cuervo's position in India's premium spirits segment.

Participating Venues and Market Presence

The festival features an extensive network of premium partner venues across India's key metropolitan areas. Notable participating establishments include:

• 145
• Permit & Co
• The Nook
• Bombay Cartel
• Effingut
• Arts Room
• Maize & Malt
• The Foundry
• Slurr

These venues will showcase exclusive margarita expressions featuring Jose Cuervo's portfolio, alongside bartender-led innovations and guest experiences tailored to urban consumers seeking high-quality agave spirits and contemporary cocktail formats.

Strategic Objectives and Market Impact

According to Mr. Kunal Patel, Managing Director of Monika Alcobev Limited, the initiative reflects the company's long-term commitment to building a vibrant tequila culture in India. The festival aims to bring consumers closer to authentic margarita serves while supporting on-trade partners with engaging programming and strong brand visibility.

The scale of participation across premium venues highlights the growing appreciation for tequila-based cocktails in India's dynamic hospitality market. The event is designed to strengthen Jose Cuervo's engagement with India's cocktail culture while reinforcing its global leadership position in the tequila category.

Company Background and Portfolio

Monika Alcobev Limited operates as a leading importer, distributor, and marketer of premium alcoholic beverage brands across the Indian subcontinent. The company provides end-to-end execution across HORECA, Retail, and Travel Retail channels, maintaining a portfolio of over 100 world-renowned labels including globally acclaimed brands such as Jose Cuervo, 1800, Remy Martin, Cointreau, Choya, Botanist, Licor 43, Jinro Soju, Ron Diplomático, and the VSPT Group.

In July 2025, the company achieved a major milestone with a highly successful SME IPO, marking the beginning of its next phase of strategic growth and expansion in India's premium alcoholic beverage landscape.

Jose Cuervo Heritage and Market Position

Jose Cuervo brings a heritage spanning over two centuries to the partnership, having been a key figure in the world of tequila since 1795. The brand maintains its traditional crafting methods at La Rojeña, Latin America's oldest active distillery, where the Cuervo family has preserved the same recipes and techniques passed down across generations. This rich history and consistency have established Jose Cuervo as the top-selling and most-awarded tequila worldwide.

The Margarita Fest 2026 is expected to attract cocktail enthusiasts, hospitality professionals, and tequila fans, further solidifying Jose Cuervo's presence in India's expanding premium spirits market while demonstrating the increasing sophistication of Indian consumers' preferences for international premium brands.

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Monika Alcobev Limited has announced a postal ballot notice dated February 18, 2026, seeking shareholder approval for four key resolutions including the implementation of an Employee Stock Option Scheme and appointment of Independent Directors. The company has engaged National Securities Depository Limited to facilitate remote e-voting for all eligible shareholders.

Employee Stock Option Scheme 2026

The primary focus of the postal ballot is the approval of "Monika Alcobev Employee Stock Option Scheme 2026 (ESOS-2026)", which aims to reward eligible employees and directors for their contributions to the company's growth. The scheme encompasses comprehensive provisions for stock option grants across the organization and its affiliated entities.

The second resolution extends the ESOS-2026 benefits to employees and directors of holding companies, subsidiary companies, associate companies, and group companies, both present and future. This expansion maintains the same ceiling of 10,00,000 equity shares for the combined scheme across all entities.

Independent Director Appointments

The company proposes to appoint two experienced professionals as Independent Directors through ordinary resolutions. Both appointments are for five-year terms and represent significant additions to the board's expertise.

Mr. Vyas brings extensive experience as a Chartered Accountant with expertise in statutory audits, tax audits, and international assignments in Mauritius and Nigeria. He currently serves as Proprietor of M/s. G. V. Vyas & Co. and Partner at M/s. H. Rajen & Co.

Mr. Das contributes significant financial services leadership experience across prominent institutions including SBI, ICICI Bank, Axis Bank, Tata Capital, and Aditya Birla Finance. His expertise spans governance, risk management, credit operations, and insolvency resolution under the Bankruptcy Code.

Voting Process and Timeline

The company has established a comprehensive e-voting framework to ensure shareholder participation in the decision-making process. All communications will be conducted electronically in compliance with Ministry of Corporate Affairs circulars.

Shareholders whose names appear in the register of members or beneficial owners as of the cut-off date and have registered email addresses will be eligible to participate in the e-voting process. The company has appointed M/s. Agrawal Mundra & Associates as scrutinizers to ensure fair and transparent conduct of the postal ballot.

Regulatory Compliance and Documentation

The postal ballot notice complies with Section 110 of the Companies Act, 2013, SEBI Listing Regulations, and relevant Ministry of Corporate Affairs guidelines. The company will make all necessary disclosures regarding the ESOS-2026 implementation and maintain appropriate accounting policies as prescribed by regulatory authorities.

The resolutions, if approved by requisite majority, will be deemed passed on March 22, 2026, the last date of e-voting. Results will be communicated to BSE Limited and published on the company's website along with NSDL's platform for stakeholder access.

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