Monika Alcobev Limited , India's sole listed premium wine and spirits importer, has made a significant move in the Indian alcobev market by introducing Licor 43, a renowned Spanish liqueur. This launch marks the company's strategic entry into India's premium spirits segment, bringing one of Spain's most celebrated liqueurs to the subcontinent.

A Milestone for Monika Alcobev

The introduction of Licor 43 represents a pivotal moment for Monika Alcobev, reinforcing its commitment to bringing globally acclaimed brands to Indian consumers. Kunal Patel, Managing Director of Monika Alcobev, expressed enthusiasm about the launch, stating, "Bringing Licor 43 to India is a significant milestone, not just for us, but for the evolving palate of Indian consumers. The brand is iconic, versatile, and crafted for modern mixology, and we're excited to lead its debut in the Indian market."

About Licor 43

Licor 43, known for its unique blend of 43 natural ingredients including carefully selected botanicals, spices, and citrus fruits, has been a household name in Spain for over 70 years. Its smooth and versatile taste has garnered popularity in more than 80 countries worldwide.

Product Range and Availability

Monika Alcobev is introducing a range of Licor 43 products to cater to diverse consumer preferences:

• Licor 43 Original (700ml and 1000ml)
• Licor 43 Chocolate (700ml)
• Licor 43 Crème Brûlée (700ml)

Additionally, the company is bringing other products from the Zamora Company portfolio:

• Martin Miller's Original Gin (700ml and 1000ml)
• Villa Massa's authentic Italian Limoncello and Amaretto (both 700ml)

The products are currently available in Goa and Mumbai, with plans to expand to other markets soon.

Strategic Partnership

This launch is the result of a partnership between Monika Alcobev and Zamora Company. Ankit Shah, Area Director, AMEA at Zamora Company, commented on the collaboration: "We are excited to announce our partnership with Monika Alcobev, marking a significant milestone in our global expansion, led by our flagship brand, Licor 43. The imported spirits market in India is steadily growing, driven by rising disposable incomes and a strong consumer trend of premiumization."

Market Reach and Distribution

Leveraging its strong presence in North and West India, along with an extensive distribution network in South India covering Karnataka, Telangana, and Tamil Nadu, Monika Alcobev aims to ensure wide availability of Licor 43. The brand will be available in premium retail stores and regions where cocktail culture is flourishing. Plans are also in place to introduce the products to key cities in East India, further strengthening Monika Alcobev's pan-India presence.

Looking Ahead

With its tagline "Mix Something New," the introduction of Licor 43 aligns perfectly with Monika Alcobev's commitment to bringing the world's finest flavors to Indian consumers. As the premium spirits market in India continues to grow, this launch positions Monika Alcobev to capitalize on the increasing demand for high-quality, international liquor brands.

The company's recent ₹165.63 crore SME IPO has set the stage for strategic growth and market expansion, making the timing of this launch particularly significant for Monika Alcobev's future in the Indian alcobev landscape.

Monika Alcobev Limited has secured a prestigious partnership with Amrut Distilleries, positioning itself as the preferred travel retail partner for the launch of Amrut's 'Expedition' single malt whisky. This collaboration marks a significant milestone in India's luxury spirits market, as 'Expedition' is set to become the country's most expensive single malt whisky release to date.

A Historic Launch for Amrut

Amrut's 'Expedition' is not just another whisky release; it's a testament to Indian craftsmanship and patience in whisky-making. This rare 15-year-old single malt has undergone a meticulous two-stage maturation process:

• Eight years in European sherry casks
• Seven years in American ex-bourbon casks

The result is a whisky of exceptional depth, balance, and elegance, showcasing the finest in Indian whisky production.

Limited Edition and Premium Pricing

'Expedition' is positioned as an ultra-premium offering:

• Only 75 bottles released globally
• Retail price exceeding $12,500.00 per bottle

This limited availability and high price point set a new benchmark for Indian distillers on the global stage.

Monika Alcobev's Role

As the exclusive travel retail launch partner, Monika Alcobev will spearhead the global travel retail debut of 'Expedition'. The company's responsibilities include:

• Making the whisky available through high-visibility airport retail and duty-free channels
• Leading a multi-airport duty-free rollout in India
• Allocating 9 bottles for the Indian market, with 3 specifically for Bengaluru Duty Free at Kempegowda International Airport

Executive Insights

Rakshit N. Jagdale, Managing Director of Amrut Distilleries, commented on the release: "Amrut Expedition celebrates our 75-year legacy—rooted in craftsmanship, vision, and passion across three generations. Launching it via travel retail with Monika Alcobev ensures it reaches discerning global consumers who value authenticity and heritage."

Kunal Patel, Managing Director of Monika Alcobev Limited, added: "Expedition is a truly rare release, one that showcases the finest in Indian whisky-making. At Monika Alcobev, we take pride in driving innovation and setting new benchmarks in the distribution of premium spirits."

Product Details

'Expedition' is more than just a whisky; it's a collector's item:

• Presented in a meticulously crafted wood-and-metal case
• Each bottle includes a silver peg measure, authentication card, and NFC chip
• Deep cola hue with rich aromas of sherried truffle, vanilla, and sandalwood
• Bold 62.80% ABV
• Palate features layers of chocolate-coated sherry, pepper, and dried fruits
• Elegant and memorable finish

This partnership between Monika Alcobev and Amrut Distilleries not only highlights the growing influence of Indian whisky in the global market but also reinforces Monika Alcobev's position as a key player in the premium spirits category. As the travel retail sector continues to evolve, this collaboration sets the stage for showcasing India's finest spirits to a discerning international audience.