Monika Alcobev Partners with Designer Gaurav Gupta for Flagship Store Launch at DLF Emporio
Monika Alcobev Limited has partnered with designer Gaurav Gupta for his flagship menswear store launch at DLF Emporio, New Delhi, with 1800 Tequila serving as the exclusive premium spirits partner. The collaboration features a bespoke tequila bar offering expertly crafted cocktails designed to complement the store's elegant aesthetics. Managing Director Kunal Patel emphasized that luxury fashion platforms provide meaningful opportunities for premium brands to build relevance and support long-term growth across retail channels.

*this image is generated using AI for illustrative purposes only.
Monika Alcobev Limited has announced a strategic partnership with renowned designer Gaurav Gupta for the launch of his flagship menswear store at DLF Emporio, New Delhi. The collaboration positions 1800 Tequila as the exclusive premium spirits partner, creating a unique intersection between luxury fashion and premium hospitality.
Partnership Details
The partnership brings together two distinct luxury segments, with Monika Alcobev curating an elevated spirits experience that complements Gaurav Gupta's sculptural menswear collection. The collaboration was designed to create synergy between the designer's form-driven aesthetic and 1800 Tequila's focus on craftsmanship.
| Partnership Element: | Details |
|---|---|
| Location: | DLF Emporio, New Delhi |
| Exclusive Spirits Partner: | 1800 Tequila |
| Store Type: | Menswear flagship store |
| Launch Date: | January 27, 2026 |
Management Perspective
Commenting on the collaboration, Mr. Kunal Patel, Managing Director, Monika Alcobev Ltd stated, "Luxury fashion platforms offer meaningful opportunities for premium brands to build relevance and recall. Collaborations like this strengthen brand familiarity while supporting long-term growth across on-trade and retail channels."
The partnership reflects the company's strategy of building meaningful brand experiences through carefully curated collaborations in the luxury retail space.
Event Highlights
The flagship store launch featured a bespoke 1800 Tequila bar as the centerpiece of the evening's hospitality experience. The bar offered expertly crafted cocktails and composed serves, allowing guests to experience the brand through both flavor and presentation.
Key features of the collaboration included:
- Custom-designed bar mirroring the store's elegant aesthetics
- Expertly crafted cocktail offerings
- Seamless integration between fashion and hospitality elements
- Sophisticated visual experience throughout the space
About the Partners
Monika Alcobev Limited
Monika Alcobev is a leading importer, distributor and marketer of premium alcoholic beverage brands across the Indian subcontinent. The company provides end-to-end execution across HORECA, Retail and Travel Retail channels, with a portfolio including globally acclaimed brands such as Jose Cuervo, 1800, Remy Martin, Cointreau, Choya, Botanist, Ron Diplomático, and the VSPT Group.
With over 100 world-renowned labels and a strong presence across key markets, the company remains at the forefront of India's premium alco-beverage landscape. In July 2025, the company achieved a major milestone with a highly successful SME IPO, marking the next phase of strategic growth and expansion.
Gaurav Gupta
Founded in 2005, Gaurav Gupta is an Indian luxury fashion house internationally recognised for its sculptural couture and forward-looking design language. The brand, led by Central Saint Martins alumnus Gaurav Gupta, has built a distinctive aesthetic merging indigenous Indian construction techniques with architectural silhouettes.
As a permanent member of the Paris Haute Couture Week calendar, the brand is among the few Indian houses officially invited by the Fédération de la Haute Couture et de la Mode. The house is known for pioneering sari-inspired gowns and continues to redefine modern luxury through craftsmanship and cultural storytelling.
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Historical Stock Returns for Monika Alcobev
| 1 Day | 5 Days | 1 Month | 6 Months | 1 Year | 5 Years |
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| +0.18% | -0.61% | -2.01% | -1.16% | -1.16% | -1.16% |






























