Monika Alcobev to Launch Amrut's 'Expedition': India's Most Expensive Single Malt Whisky

Monika Alcobev Limited has secured a prestigious partnership with Amrut Distilleries, positioning itself as the preferred travel retail partner for the launch of Amrut's 'Expedition' single malt whisky. This collaboration marks a significant milestone in India's luxury spirits market, as 'Expedition' is set to become the country's most expensive single malt whisky release to date.

A Historic Launch for Amrut

Amrut's 'Expedition' is not just another whisky release; it's a testament to Indian craftsmanship and patience in whisky-making. This rare 15-year-old single malt has undergone a meticulous two-stage maturation process:

• Eight years in European sherry casks
• Seven years in American ex-bourbon casks

The result is a whisky of exceptional depth, balance, and elegance, showcasing the finest in Indian whisky production.

Limited Edition and Premium Pricing

'Expedition' is positioned as an ultra-premium offering:

• Only 75 bottles released globally
• Retail price exceeding $12,500.00 per bottle

This limited availability and high price point set a new benchmark for Indian distillers on the global stage.

Monika Alcobev's Role

As the exclusive travel retail launch partner, Monika Alcobev will spearhead the global travel retail debut of 'Expedition'. The company's responsibilities include:

• Making the whisky available through high-visibility airport retail and duty-free channels
• Leading a multi-airport duty-free rollout in India
• Allocating 9 bottles for the Indian market, with 3 specifically for Bengaluru Duty Free at Kempegowda International Airport

Executive Insights

Rakshit N. Jagdale, Managing Director of Amrut Distilleries, commented on the release: "Amrut Expedition celebrates our 75-year legacy—rooted in craftsmanship, vision, and passion across three generations. Launching it via travel retail with Monika Alcobev ensures it reaches discerning global consumers who value authenticity and heritage."

Kunal Patel, Managing Director of Monika Alcobev Limited, added: "Expedition is a truly rare release, one that showcases the finest in Indian whisky-making. At Monika Alcobev, we take pride in driving innovation and setting new benchmarks in the distribution of premium spirits."

Product Details

'Expedition' is more than just a whisky; it's a collector's item:

• Presented in a meticulously crafted wood-and-metal case
• Each bottle includes a silver peg measure, authentication card, and NFC chip
• Deep cola hue with rich aromas of sherried truffle, vanilla, and sandalwood
• Bold 62.80% ABV
• Palate features layers of chocolate-coated sherry, pepper, and dried fruits
• Elegant and memorable finish

This partnership between Monika Alcobev and Amrut Distilleries not only highlights the growing influence of Indian whisky in the global market but also reinforces Monika Alcobev's position as a key player in the premium spirits category. As the travel retail sector continues to evolve, this collaboration sets the stage for showcasing India's finest spirits to a discerning international audience.