Tilaknagar Industries Limited has reported a strong market debut for Imperial Blue whisky, which achieved primary sales of 1.79 million cases in December 2025, marking its first month under the company's portfolio following acquisition. The performance validates the company's strategic decision to expand its brand portfolio and strengthens its position as a pan-India Indian-Made Foreign Liquor (IMFL) manufacturer.

Strong Performance Across Business Segments

The company's financial performance in December 2025 demonstrated robust growth across multiple segments:

According to Mr. Nishant Jain, President – Sales at Tilaknagar Industries, the first month performance reflects the strength of the company's execution capabilities and distribution network. The milestone marks an important step in accelerating the company's growth journey as a pan-India IMFL player.

Market Leadership in South India

Tilaknagar Industries has significantly strengthened its market position across South India, emerging as a dominant player in key segments. The company achieved second-largest national player status in the South IMFL industry with a 9.70% market share, while securing the largest player position in the Prestige & Above (P&A) segment with 32.00% market share.

State-wise Performance Highlights

Telangana Market Leadership:

Andhra Pradesh Strong Performance:

Karnataka Segment Leadership: In Karnataka, Tilaknagar Industries consolidated its leadership position by becoming the largest player in the Prestige & Above segment with a 39.00% market share, further strengthening its competitive position across the southern region.

Strategic Integration and Future Outlook

Ameya Deshpande, President Strategy & Corporate Development at Tilaknagar Industries, highlighted the company's expectations for the Imperial Blue integration process. As the integration progresses, the company anticipates unlocking operational and distribution synergies, improving supply-chain efficiencies, and driving margin expansion over the coming quarters.

The successful debut of Imperial Blue under Tilaknagar Industries' portfolio demonstrates the company's capability to effectively integrate acquired brands while maintaining strong performance across its existing business segments. The addition of Imperial Blue has positioned the company as a comprehensive pan-India IMFL player with enhanced market reach and brand portfolio depth.

Note: The volumes mentioned are primary volumes based on Management Information System maintained by the company and may differ from volumes in Q3 FY26 results due to IND-AS adjustments subject to limited review.

Tilaknagar Industries has achieved notable sales performance with its flagship Imperial Blue whisky brand, recording 1.79 million cases sold in December 2025. This significant sales volume demonstrates the strong market acceptance and consumer demand for the premium whisky brand.

Sales Performance Highlights

The December 2025 sales figures showcase Imperial Blue's robust market presence in the competitive Indian whisky segment. The achievement of 1.79 million cases in a single month reflects the brand's established consumer base and effective distribution network.

Market Position

Imperial Blue whisky continues to maintain its position as one of Tilaknagar Industries' key revenue drivers. The substantial sales volume in December indicates sustained consumer preference for the brand and effective market penetration strategies.

Company Operations

The strong sales performance of Imperial Blue whisky underscores Tilaknagar Industries' operational capabilities in the alcoholic beverages sector. The company's ability to achieve such significant sales volumes demonstrates its manufacturing capacity and market reach across distribution channels.