Affle 3i Limited has announced a key leadership appointment to strengthen its presence in developed markets. The company has appointed Mr. Sameer Sondhi as Chief Executive Officer, North America and Chief Strategic Investments Officer, Developed Markets, effective January 2, 2026.

Official Press Release and Regulatory Compliance

The appointment has been formally communicated through an official press release titled "Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America." The announcement was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring full regulatory compliance.

Leadership Appointment Details

Mr. Sondhi will be designated as Senior Management Personnel of the company with full-time employment status. The appointment was formally disclosed by Company Secretary & Compliance Officer Parmita Choudhury on January 2, 2026, with the official documentation digitally signed at 10:57:22 +05'30'.

Professional Background

Sameer Sondhi brings extensive leadership experience in global ad tech and digital media sectors, with a proven track record of scaling revenue in developed markets. His professional journey includes significant roles at leading technology companies.

Most recently, he held senior positions at Verve, including CEO Verve and Chief Revenue Officer. In these roles, he led global strategy, operations, and growth initiatives while strengthening relationships with advertisers, agencies, and publishers worldwide.

Previous Experience and Qualifications

Prior to his tenure at Verve, Sondhi held senior leadership roles at InMobi, where he supported the company's expansion across multiple regions including North America, Europe, and Asia. His educational background includes a master's degree in Computer Science, providing him with strong technical foundations for his leadership roles in the technology sector.

Strategic Significance

This appointment reflects Affle 3i Limited's focus on strengthening its operations and strategic investments in developed markets, particularly North America. The company's decision to bring in experienced leadership with proven expertise in ad tech and digital media aligns with its growth objectives in these key markets.

The formal press release submission ensures transparency and compliance with regulatory requirements for senior management appointments, reinforcing the company's commitment to corporate governance standards.

Affle 3i Limited has announced a significant change in its senior management structure, effective December 15, 2025. The company informed stock exchanges about the organizational restructuring involving its People Director position.

Management Structure Reorganization

The company disclosed that Mr. Javier Fernandez, who serves as People Director, will undergo a change in his reporting structure. As per the announcement, he will no longer directly report to the CEO, which results in his cessation as designated Senior Management Personnel of the company.

Regulatory Compliance

The announcement was made in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The company fulfilled its disclosure obligations by informing both BSE Limited and National Stock Exchange of India Limited about this management change.

The notification was signed by Parmita Choudhury, Company Secretary and Compliance Officer, ensuring proper regulatory adherence. The company referenced SEBI Master Circular No. SEBI/HO/CFD/PoD2/CIR/P/0155 dated November 11, 2024, in its disclosure.

Company Information

Affle 3i Limited, formerly known as Affle (India) Limited, operates with its registered office in Hauz Khas, New Delhi, and maintains its communication office in Gurugram, Haryana. The company continues its business operations while implementing this internal organizational change.

This restructuring represents an internal reorganization of management reporting lines rather than an executive departure, as Mr. Fernandez continues to serve in his capacity as People Director within the organization.