Affle 3i Limited has announced a key leadership appointment to strengthen its presence in developed markets. The company has appointed Mr. Sameer Sondhi as Chief Executive Officer, North America and Chief Strategic Investments Officer, Developed Markets, effective January 2, 2026.

Official Press Release and Regulatory Compliance

The appointment has been formally communicated through an official press release titled "Affle Appoints Sameer Sondhi as Chief Strategic Investments Officer and CEO, North America." The announcement was made under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, ensuring full regulatory compliance.

Leadership Appointment Details

Mr. Sondhi will be designated as Senior Management Personnel of the company with full-time employment status. The appointment was formally disclosed by Company Secretary & Compliance Officer Parmita Choudhury on January 2, 2026, with the official documentation digitally signed at 10:57:22 +05'30'.

Professional Background

Sameer Sondhi brings extensive leadership experience in global ad tech and digital media sectors, with a proven track record of scaling revenue in developed markets. His professional journey includes significant roles at leading technology companies.

Most recently, he held senior positions at Verve, including CEO Verve and Chief Revenue Officer. In these roles, he led global strategy, operations, and growth initiatives while strengthening relationships with advertisers, agencies, and publishers worldwide.

Previous Experience and Qualifications

Prior to his tenure at Verve, Sondhi held senior leadership roles at InMobi, where he supported the company's expansion across multiple regions including North America, Europe, and Asia. His educational background includes a master's degree in Computer Science, providing him with strong technical foundations for his leadership roles in the technology sector.

Strategic Significance

This appointment reflects Affle 3i Limited's focus on strengthening its operations and strategic investments in developed markets, particularly North America. The company's decision to bring in experienced leadership with proven expertise in ad tech and digital media aligns with its growth objectives in these key markets.

The formal press release submission ensures transparency and compliance with regulatory requirements for senior management appointments, reinforcing the company's commitment to corporate governance standards.

Affle 3i Limited has completed the allotment of 35,918 equity shares under its Employee Stock Option Scheme-2021 (ESOP-2021) to the Affle (India) Limited Employees Welfare Trust. The share allotment was executed on December 17, 2025, marking a significant step in the company's employee incentive program.

Share Allotment Details

Impact on Share Capital

Following this allotment, the company's capital structure has been updated significantly. The issued, subscribed and paid-up share capital of Affle 3i Limited has increased to Rs. 28.14 crores, divided into 140,713,134 equity shares of Rs. 2.00 each.

Regulatory Compliance and Listing

The company has confirmed that this allotment is made under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Affle 3i Limited is currently in the process of applying for the listing of these newly allotted shares with both NSE and BSE stock exchanges.

The company has clarified that while this intimation is made in compliance with regulatory requirements, the allotment of shares is not material in nature to the company's operations.

Employee Welfare Initiative

This share allotment represents the execution of Affle 3i Limited's employee welfare strategy through its ESOP scheme. The allotment to the Employee Welfare Trust ensures that eligible employees can benefit from the company's growth while aligning their interests with shareholders. Such initiatives typically enhance employee retention and motivation while fostering a sense of ownership among the workforce.