Affle 3i Limited, a leading consumer intelligence platform company, has reported its highest-ever quarterly performance for Q1, demonstrating strong growth across key financial metrics.

Financial Highlights

• Revenue reached INR 6,207.00 million, up 19.5% year-over-year
• EBITDA grew by 33.7% to INR 1,397.00 million, with margin expanding by 239 basis points to 22.5%
• Profit After Tax (PAT) increased by 21.8% to INR 1,055.00 million
• CPCU (Cost Per Converted User) business drove 107 million conversions at INR 58.00 per conversion

Market Performance

• India & Global Emerging Markets contributed 72.3% of revenue, growing by 18.1%
• Developed Markets showed strong growth of 23.3%, accounting for 27.7% of revenue

Strategic Developments

• Integration of Opticks AI into Affle's unified Consumer Platform Stack
• Achieved Apple-certified partner status, enhancing credibility with global advertisers
• Received a new patent grant in India, the company's 14th, strengthening fraud detection capabilities

Management Commentary

Anuj Khanna Sohum, Chairperson, Managing Director & Chief Executive Officer of Affle 3i Limited, stated, "We started this financial year with the significant launch of our Affle 3i vision and our strategic action plan with the goal to deliver 10X decadal growth. In Q1, we exceeded all our performance benchmarks to record our highest-ever quarterly Revenue, EBITDA, PAT and consumer conversions."

Future Outlook

The company maintains its target of 20% organic revenue growth and a medium-term EBITDA margin goal of 23%. Management expressed confidence in the company's ability to achieve its 10X decadal growth vision through a combination of organic expansion and selective acquisitions.

Affle 3i's strong performance in Q1 demonstrates its resilience and ability to capitalize on market opportunities across both emerging and developed markets. The company's focus on AI-driven innovation and strategic partnerships positions it well for continued growth in the evolving digital advertising landscape.

Affle 3i has been granted its 15th US patent, marking a significant milestone in the company's technological advancements. The patent, titled "Method and system to encode user visibility count," introduces an innovative approach to tracking advertisement exposure frequency while substantially reducing memory and computing requirements.

Revolutionary Ad Tracking Technology

The newly patented technology employs probabilistic encoding and algorithmic hashing functions to estimate advertisement exposure across connected devices. This method is particularly effective for Connected TV (CTV) platforms, where direct user interaction is limited. The innovation also extends its support to various digital ecosystems, including Internet of Things (IoT), Virtual Reality, and Augmented Reality.

Enhancing Targeting Accuracy and Campaign Performance

Affle's latest patent is set to revolutionize the company's Conversion Driven Cost Per Converted User (CPCU) model by:

• Enabling precise evaluation of user awareness
• Optimizing media spending
• Improving ad engagement rates and ROI
• Supporting scalable ad delivery in resource-constrained environments

Expanding Intellectual Property Portfolio

This patent grant adds to Affle's impressive intellectual property portfolio, which now includes:

• 15 granted patents
• 36 unique patent applications filed to date

Collaborative Innovation

The groundbreaking technology was developed by a team of eight inventors, including:

• Anuj Khanna Sohum
• Charles Yong
• Madhusudana Ramakrishna
• Guillermo Fernandez Sanz
• Adrian Gigante Beneito
• Barbara Diaz Duran
• Christian Karem Santana
• Karanbir Singh

Impact on Digital Advertising

This technological advancement is expected to have far-reaching implications for the digital advertising industry. By providing a more efficient method of tracking ad exposure, Affle's innovation promises to enhance targeting accuracy, improve campaign performance, and optimize media spending for advertisers globally.

The patent underscores Affle's commitment to developing cutting-edge technologies that offer greater transparency and drive high-impact user conversions in the ever-evolving digital advertising landscape.