AdCounty media India Limited has announced the launch of PUB-361, a new proprietary advertising technology platform designed to enhance publisher operations and reporting capabilities. The company disclosed this development on February 24, 2026, under Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Platform Features and Capabilities

PUB-361 is positioned as a unified ad-operations and reporting platform specifically built for publishers and operations teams. The platform's core functionality centers around its direct integration with Google Ad Manager 360 through API-based connectivity, enabling seamless data flow and operational efficiency.

The platform aims to reduce manual workflows, improve operational efficiency, and enhance monetization oversight for publishers across various markets.

Market Coverage and Launch Details

The launch strategy encompasses both domestic and international markets, with an initial focus on specific regions. The company has structured its rollout to target key markets while maintaining flexibility for future expansion.

Strategic Impact and Business Implications

The introduction of PUB-361 represents a strategic enhancement to AdCounty Media's ad-technology product portfolio. The platform is expected to strengthen the company's service capabilities and improve client engagement through advanced operational tools and comprehensive reporting features.

According to the company's disclosure, the financial impact of PUB-361 will depend on market adoption and commercial traction, with specific financial implications not ascertainable at the current stage. The platform's success will likely be measured through user adoption rates, client retention, and revenue generation from the new service offering.

Regulatory Compliance

The announcement was made in compliance with SEBI regulations, specifically under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. The disclosure includes comprehensive details as required under Para B of Part A of Schedule III of the SEBI LODR Regulations, ensuring full transparency with stakeholders and regulatory authorities.

Adcounty Media India Limited announced strong financial performance for the quarter ended December 31, 2025, demonstrating significant growth across key operational and profitability metrics. The digital advertising services company reported consolidated net profit of Rs. 523.87 lakhs, marking a substantial 57.4% increase compared to Rs. 332.72 lakhs achieved in the corresponding quarter of the previous fiscal year.

Financial Performance Highlights

The company's consolidated revenue from operations reached Rs. 2,099.57 lakhs for Q3FY26, representing robust growth of 28.8% compared to Rs. 1,630.06 lakhs in Q3FY24. Sequential growth was also strong, with revenue increasing 25.7% from Rs. 1,670.07 lakhs in Q2FY26.

Nine Months Performance

For the nine months ended December 31, 2025, Adcounty Media achieved consolidated revenue from operations of Rs. 5,474.30 lakhs, up 18.4% from Rs. 4,621.81 lakhs in the corresponding period last year. The company's consolidated net profit for the nine-month period reached Rs. 1,368.97 lakhs, representing growth of 39.9% compared to Rs. 978.80 lakhs in the same period of FY24.

Operational Efficiency and Cost Management

The company demonstrated improved operational efficiency with cost of traded media at Rs. 1,189.85 lakhs for Q3FY26, compared to Rs. 962.04 lakhs in Q3FY24. Employee benefits expense decreased significantly to Rs. 69.75 lakhs from Rs. 117.85 lakhs in the year-ago quarter, reflecting optimized workforce management.

Corporate Governance and Compliance

The Board of Directors, at their meeting held on February 11, 2026, approved the unaudited standalone and consolidated financial results. The meeting commenced at 3:00 PM and concluded at 6:00 PM. Statutory auditors M/s Amit Ramakant & Co. conducted a limited review and issued an unmodified review report for both standalone and consolidated results.

Business Structure and Operations

Adcounty Media operates in a single reportable segment of 'Digital Advertising Services' and has incorporated a wholly owned subsidiary, Adcounty Global Media L.L.C in Dubai. The company is listed on the SME Platform of the Bombay Stock Exchange and voluntarily discloses quarterly results as part of good corporate governance practices, despite not being mandated to do so as an SME listed entity.

Fund Utilization Update

The company reported no deviation in the utilization of funds raised through its public issue dated July 2, 2025, which raised Rs. 5,068.72 lakhs. The Audit Committee confirmed that proceeds have been utilized for stated objects with Rs. 1,044.00 lakhs utilized for capital expenditure and Rs. 945.00 lakhs for working capital requirements out of the allocated amounts.