Adcounty Media India Limited has announced the appointment of Mr. Gaurav Dikshit as Advisor to Board of Directors, effective January 14, 2026. The appointment was disclosed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Strategic Leadership Addition

Mr. Dikshit brings over two decades of comprehensive experience across integrated media planning, brand strategy, digital transformation, and corporate communications. His appointment is designed to reinforce Adcounty Media's strategic roadmap for future growth, expand the partner ecosystem, and define market expansion strategies.

Professional Background and Expertise

Mr. Dikshit's career spans both agency-side and client-side experience, combining brand-led growth strategies with transaction-driven outcomes. His journey began as a core media planning professional and evolved through strategy, content, digital, and corporate roles across the industry ecosystem.

Key Career Highlights

His professional experience includes leadership positions at several respected organizations:

• Grey Worldwide: Media Planning for brands including BSNL, Wrigley's, and Aviva
• RK Swamy: Media Planning for BSNL and Blackberrys
• Starcom: Media Planning for Samsung, LVMH, Kohler, and UCB
• Mindshare (GroupM): Media Planning and Strategy for Apollo Tyres, Swatch Group, Lufthansa, BPTP, and Volvo Cars
• Samsung India: Strategy, Growth and Communication as part of Corporate Media Marketing team
• RK Swamy Delhi: Media Head (Delhi) and Digital India Head, leading government initiatives including Digital India launch, Jan Dhan Yojana, PFRDA, Mudra Loan, and UNICEF campaigns

Entrepreneurial Experience

Beyond corporate roles, Mr. Dikshit has demonstrated entrepreneurial capabilities by developing and scaling digital and content-based platforms. He successfully created and operated two distinct platforms targeting rural customers and children's segments, leveraging his expertise in media, content, and technology.

Leadership Perspective

Co-founder & Whole Time Director Mr. Delphin Varghese commented on the appointment: "Gaurav's exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets and digital ecosystems provides our executive leadership path with further strength as we ramp up growth opportunities."

Role and Responsibilities

In his advisory capacity, Mr. Dikshit will focus on:

• Developing partnership strategies and frameworks
• Advising on growth metrics and long-term value creation
• Identifying new opportunities within digital ecosystems
• Building scalable digital marketplaces for revenue generation
• Enhancing market positioning and competitive advantage

About Adcounty Media India Limited

Adcounty Media operates as a global adtech company focused on delivering scalable growth solutions across web and mobile platforms. The company partners with brands and platforms to drive measurable business outcomes while building sustainable, privacy-first digital growth ecosystems through data-driven technology and customer-centric innovation.

Ace investor Ashish Kacholia has added adcounty media India to his investment portfolio, acquiring a 2.89% stake in the digital advertising solutions provider during the December-ended quarter. The strategic investment comes as the SME stock experiences a significant correction from its post-listing highs.

Stock Performance and Market Journey

Adcounty Media India made its market debut on BSE on July 4 and quickly became a multibagger stock. The company's remarkable market performance can be summarized in the following table:

The stock achieved its lifetime high of ₹282.00 within less than two months of listing, representing a remarkable 232% surge from the issue price. However, the stock has since witnessed a sharp correction of 60% and hit a low of ₹100.00 on December 31.

IPO Details and Market Reception

Adcounty Media India's public offering was entirely a fresh issue, raising ₹50.69 crore through the issuance of 59.63 lakh shares. The IPO, which opened on June 26 and closed on July 1, attracted healthy demand across all investor categories.

The anchor book witnessed robust participation, with the company successfully raising ₹14.33 crore from anchor investors ahead of the public issue.

Business Operations and Technology

Adcounty Media operates as a BrandTech company, providing comprehensive digital advertising solutions to its clients. The company's service portfolio includes:

• Programmatic advertising solutions
• Search engine optimization (SEO) services
• Social media campaign management
• Performance marketing through CPC, CPA, CPL, and CPI models

The company has developed proprietary advertising technology through its in-house tool BidCounty, which supports automated ad campaigns and enhances operational efficiency.

Financial Performance

Adcounty Media India demonstrated strong financial growth in FY25, reporting impressive year-on-year improvements:

The company's robust financial performance, with a 66% year-on-year jump in net profit to ₹13.75 crore on a revenue base of ₹69.58 crore, reflects its strong operational execution and market positioning in the digital advertising space.

Recent Market Activity

The stock gained 5% in recent trading, reaching the day's high of ₹113.60. Kacholia's stake acquisition during the October to December quarter occurred when the stock was experiencing a correction phase, though the specific purchase price remains undisclosed. Despite the significant correction from its peak, the stock continues to trade 25% above its IPO price, indicating sustained investor interest in the digital advertising solutions provider.