Adcounty Media has reported impressive financial results for the second quarter of fiscal year 2025-26, demonstrating strong growth across key metrics and solidifying its position in the digital advertising landscape.

Financial Highlights

The company's performance in Q2 FY2025-26 showcased significant year-over-year improvements:

Key Performance Drivers

AdCounty Media's growth was primarily driven by its Web Performance and Programmatic verticals, which capitalized on rising advertiser demand and improved campaign optimization. The company's strategic focus on high-value client clusters has contributed to its robust financial performance.

Operational Highlights

CPCU Model Efficiency

The company's Cost Per Converted User (CPCU) model remained highly competitive at ₹19 in the last quarter, ensuring cost-efficient, conversion-focused campaigns at scale.

Vertical Performance

• Web Performance and Programmatic segments emerged as primary growth engines.
• Mobile Performance and User Acquisition verticals demonstrated resilience despite regulatory changes in the Real Money Gaming (RMG) sector.

AI-Powered Innovations

• Launched an AI-powered mobile performance platform for user acquisition across multiple global markets.
• Introduced an advanced AI-labeled version of BidCounty for hyper-targeted, privacy-compliant ad delivery.

Strategic Focus Areas

1. Mobile Performance: Positioning to capture the projected 75% share of mobile ad spending in total digital ad spend by 2027.

2. Programmatic Advertising: Preparing for the expected 95% shift of new digital display ad dollars to programmatic by 2026.

3. Web Performance: Leveraging India and UAE as dual growth engines, with India providing scale and UAE delivering premium margins.

Management Commentary

The company's management expressed confidence in delivering profitable growth in upcoming quarters. The focus remains on scaling high-performing business units, optimizing operational leverage, and expanding presence in key international markets.

Outlook

AdCounty Media maintains a positive outlook, citing strong demand visibility and sustained client momentum. The company's strategic initiatives and focus on AI-driven innovations position it well for continued growth in the dynamic digital advertising market.

As the digital advertising landscape evolves, AdCounty Media's performance in Q2 FY2025-26 demonstrates its ability to adapt and thrive, setting a solid foundation for future growth and market leadership.

Adcounty Media , a digital advertising services company listed on the BSE SME platform, has announced its financial results for the quarter and half-year ended September 30, 2025, along with significant corporate actions.

Financial Performance

The company reported the following financial results for Q2 FY26:

Executive Remuneration Revision

The Board of Directors has approved an increase in remuneration for four of its Executive Directors:

This revision in remuneration, representing a 150% increase, is subject to shareholder approval through a postal ballot.

Corporate Actions

The company has taken several key corporate actions:

1. Subsidiary Incorporation: AdCounty Media has incorporated a wholly-owned subsidiary, AdCounty Global Media LLC, in Dubai during the quarter.

2. Postal Ballot: The Board has approved a draft Postal Ballot Notice to seek shareholder approval for the proposed remuneration revisions.

3. Scrutinizer Appointment: Mr. Abhishek Goswami, a practicing Company Secretary, has been appointed as the Scrutinizer to oversee the e-voting process for the postal ballot.

Additional Information

• The Board meeting was held on November 12, 2025, from 4:00 PM to 6:30 PM.
• The company's unaudited financial results were reviewed by M/s Amit Ramakant & Co., the Statutory Auditors.
• AdCounty Media is traded on the BSE under the script code 544435.

These developments indicate that AdCounty Media is focusing on expanding its global presence while also revising its executive leadership compensation. The increase in executive remuneration, pending shareholder approval, may be seen as a reflection of the company's performance and future growth expectations.