AdCounty Media India Limited, a prominent digital-first adtech firm, has strengthened its leadership team with the appointment of Gaurav Dikshit as Advisor to the Board. The strategic hiring is designed to enhance the company's long-term market expansion strategy, build on its partner ecosystem, and support future growth initiatives.

Strategic Leadership Addition

In his new advisory role, Dikshit will collaborate closely with the board and leadership team to guide strategic partnership direction, enhance growth metrics, and generate long-term value. His responsibilities will include identifying and unlocking new opportunities within digital ecosystems that offer significant potential for beneficial impact.

Extensive Industry Experience

Dikshit brings over 20 years of comprehensive experience across multiple domains:

Throughout his career, Dikshit has held strategic and leadership positions at reputable companies in the sector. His experience spans working with agencies, clients, entrepreneurial owners, and business consultants, providing him with a well-rounded industry perspective.

Entrepreneurial Achievements

As an entrepreneur, Dikshit has developed and grown several digital and content-based platforms with a focus on growth markets, particularly rural and emerging nations. He successfully created and operated two unique digital and content-focused platforms specifically aimed at rural clients and children, leveraging his expertise in media, content, and technology.

Management Commentary

Co-founder & Whole Time Director Delphin Varghese commented on the appointment: "Gaurav's exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets and digital ecosystems provides our executive leadership path with further strength as we ramp up growth opportunities."

Varghese added that Dikshit's knowledge will significantly contribute to developing AdCounty Media's partner strategy, increasing market position, and helping build long-lasting value for both the business and partners.

Recent Investment Activity

The appointment follows significant investor interest in the company. In Q3 FY26, prominent investor Ashish Kacholia made a new investment in AdCounty Media India Ltd., acquiring a 2.92% stake through the purchase of 6,56,000 shares.

The strategic investment led to an immediate positive market response, with shares rising 5% on Tuesday to settle at ₹138.00 per share as of January 13.

Company Profile

AdCounty Media operates as a multinational adtech company focused on providing scalable growth solutions for mobile and web platforms. The company's digital-first approach positions it to capitalize on the growing demand for sophisticated advertising technology solutions in the evolving digital marketplace.

Adcounty Media India Limited has announced the appointment of Mr. Gaurav Dikshit as Advisor to Board of Directors, effective January 14, 2026. The appointment was disclosed pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

Strategic Leadership Addition

Mr. Dikshit brings over two decades of comprehensive experience across integrated media planning, brand strategy, digital transformation, and corporate communications. His appointment is designed to reinforce Adcounty Media's strategic roadmap for future growth, expand the partner ecosystem, and define market expansion strategies.

Professional Background and Expertise

Mr. Dikshit's career spans both agency-side and client-side experience, combining brand-led growth strategies with transaction-driven outcomes. His journey began as a core media planning professional and evolved through strategy, content, digital, and corporate roles across the industry ecosystem.

Key Career Highlights

His professional experience includes leadership positions at several respected organizations:

• Grey Worldwide: Media Planning for brands including BSNL, Wrigley's, and Aviva
• RK Swamy: Media Planning for BSNL and Blackberrys
• Starcom: Media Planning for Samsung, LVMH, Kohler, and UCB
• Mindshare (GroupM): Media Planning and Strategy for Apollo Tyres, Swatch Group, Lufthansa, BPTP, and Volvo Cars
• Samsung India: Strategy, Growth and Communication as part of Corporate Media Marketing team
• RK Swamy Delhi: Media Head (Delhi) and Digital India Head, leading government initiatives including Digital India launch, Jan Dhan Yojana, PFRDA, Mudra Loan, and UNICEF campaigns

Entrepreneurial Experience

Beyond corporate roles, Mr. Dikshit has demonstrated entrepreneurial capabilities by developing and scaling digital and content-based platforms. He successfully created and operated two distinct platforms targeting rural customers and children's segments, leveraging his expertise in media, content, and technology.

Leadership Perspective

Co-founder & Whole Time Director Mr. Delphin Varghese commented on the appointment: "Gaurav's exceptional combination of strategic foresight coupled with directly applied entrepreneurial knowledge as well as a firm grasp of both traditional media outlets and digital ecosystems provides our executive leadership path with further strength as we ramp up growth opportunities."

Role and Responsibilities

In his advisory capacity, Mr. Dikshit will focus on:

• Developing partnership strategies and frameworks
• Advising on growth metrics and long-term value creation
• Identifying new opportunities within digital ecosystems
• Building scalable digital marketplaces for revenue generation
• Enhancing market positioning and competitive advantage

About Adcounty Media India Limited

Adcounty Media operates as a global adtech company focused on delivering scalable growth solutions across web and mobile platforms. The company partners with brands and platforms to drive measurable business outcomes while building sustainable, privacy-first digital growth ecosystems through data-driven technology and customer-centric innovation.