Adcounty Media India Limited, a prominent player in the advertisement, digital marketing, and media services sector, has initiated a significant move to increase the remuneration of its key executives. The company has announced a postal ballot seeking shareholder approval for a substantial 150% hike in executive director compensation.

Proposed Remuneration Increase

The company plans to raise the monthly remuneration for four key directors from Rs. 2,00,000 to Rs. 5,00,000. This proposed increase applies to:

1. Mr. Aditya Jangid - Chairman and Joint Managing Director
2. Mr. Chandan Garg - Joint Managing Director
3. Mr. Abbhinav Rajendra Jain - Whole-Time Director & CFO
4. Mr. Delphin Varghese - Whole-Time Director

Voting Process and Timeline

Shareholders will have the opportunity to voice their opinion on this matter through a remote e-voting process. The key dates for this process are as follows:

• E-voting Period: November 22, 2025, to December 21, 2025
• Results Declaration: By December 23, 2025

Company Performance and Justification

The company's decision to propose this significant pay hike comes in the context of its recent financial performance. As per the financial data provided:

Adcounty Media has shown growth in total income and profitability over the past three years, which may be seen as a justification for the proposed remuneration increase.

Executive Profiles

The four executives for whom the pay hike is proposed bring significant experience and expertise to their roles:

• Mr. Aditya Jangid: Over 23 years of experience in financial oversight, content strategy, and programmatic advertising.
• Mr. Chandan Garg: More than 21 years of experience in the IT and digital media industry.
• Mr. Abbhinav Rajendra Jain: Over 10 years of experience in Mobile Advertising and BFSI sectors.
• Mr. Delphin Varghese: 14+ years of experience in Media Planning, Buying & Selling, and Campaign Management.

Shareholder Considerations

As the company seeks approval for this substantial increase in executive compensation, shareholders will need to consider various factors, including:

1. The company's financial performance and growth trajectory
2. The executives' roles in driving this growth
3. Industry standards for executive compensation
4. The long-term impact on the company's finances

The outcome of this postal ballot will be closely watched, as it represents a significant decision point for Adcounty Media India Limited's governance and compensation structure.

Adcounty Media has reported impressive financial results for the second quarter of fiscal year 2025-26, demonstrating strong growth across key metrics and solidifying its position in the digital advertising landscape.

Financial Highlights

The company's performance in Q2 FY2025-26 showcased significant year-over-year improvements:

Key Performance Drivers

AdCounty Media's growth was primarily driven by its Web Performance and Programmatic verticals, which capitalized on rising advertiser demand and improved campaign optimization. The company's strategic focus on high-value client clusters has contributed to its robust financial performance.

Operational Highlights

CPCU Model Efficiency

The company's Cost Per Converted User (CPCU) model remained highly competitive at ₹19 in the last quarter, ensuring cost-efficient, conversion-focused campaigns at scale.

Vertical Performance

• Web Performance and Programmatic segments emerged as primary growth engines.
• Mobile Performance and User Acquisition verticals demonstrated resilience despite regulatory changes in the Real Money Gaming (RMG) sector.

AI-Powered Innovations

• Launched an AI-powered mobile performance platform for user acquisition across multiple global markets.
• Introduced an advanced AI-labeled version of BidCounty for hyper-targeted, privacy-compliant ad delivery.

Strategic Focus Areas

1. Mobile Performance: Positioning to capture the projected 75% share of mobile ad spending in total digital ad spend by 2027.

2. Programmatic Advertising: Preparing for the expected 95% shift of new digital display ad dollars to programmatic by 2026.

3. Web Performance: Leveraging India and UAE as dual growth engines, with India providing scale and UAE delivering premium margins.

Management Commentary

The company's management expressed confidence in delivering profitable growth in upcoming quarters. The focus remains on scaling high-performing business units, optimizing operational leverage, and expanding presence in key international markets.

Outlook

AdCounty Media maintains a positive outlook, citing strong demand visibility and sustained client momentum. The company's strategic initiatives and focus on AI-driven innovations position it well for continued growth in the dynamic digital advertising market.

As the digital advertising landscape evolves, AdCounty Media's performance in Q2 FY2025-26 demonstrates its ability to adapt and thrive, setting a solid foundation for future growth and market leadership.