Adcounty Media India Limited, a prominent player in the advertising and media sector, has announced significant strategic moves to strengthen its global presence and internal structure.

Acquisition of UAE Subsidiary

The Board of Directors of Adcounty Media India Limited has approved the acquisition of ADCOUNTY GLOBAL MEDIA L.L.C as a wholly owned subsidiary. The Dubai-based entity will be acquired for AED 300,000 (Three Lakh Dirhams), expanding the company's footprint in the United Arab Emirates.

The new subsidiary will focus on:

• Preparing promotional gifts
• Distributing advertising materials and samples
• Editing and distributing press materials

This strategic move aims to bolster Adcounty Media's advertising services in the UAE market, complementing its existing business lines. The acquisition is expected to be completed within two months.

Key Details of the Acquisition

Changes in Company Leadership

In addition to the international expansion, Adcounty Media India Limited announced changes in its key personnel:

1. Resignation: Mrs. Ashita Agarwal (M.No. A68792) has resigned from her position as Company Secretary and Compliance Officer, effective from the close of business hours on September 12, 2025.

2. New Appointment: Ms. Garima Malik (M.No. A56728) has been appointed as the new Company Secretary and Compliance Officer, starting from September 13, 2025.

Profile of New Company Secretary

Ms. Garima Malik brings valuable expertise to her new role:

• Qualified Company Secretary and Law Graduate
• Associate member of the Institute of Company Secretaries of India (ICSI)
• Extensive knowledge in corporate laws, listing regulations, and corporate governance

The board meeting that approved these decisions was held on September 12, 2025, at the company's registered office, lasting from 3:00 p.m. to 5:00 p.m.

These strategic moves reflect Adcounty Media India Limited's commitment to expanding its global reach while ensuring strong corporate governance and compliance. The acquisition of the UAE subsidiary is expected to open new avenues for growth in the Middle Eastern market, leveraging the company's expertise in advertising and media services.

Adcounty Media has announced its strategic move to participate in China Joy 2025, one of Asia's largest digital entertainment expos. The event, scheduled for August 1-4, 2025, in Shanghai, China, presents a significant opportunity for the company to expand its global footprint and showcase its innovative offerings on an international stage.

Event Participation Details

AdCounty Media India Limited will be both participating and exhibiting at the China Digital Entertainment Expo & Conference, commonly known as China Joy. This four-day event is renowned for attracting industry leaders, innovators, and stakeholders from across the digital entertainment sector.

Strategic Objectives

The company has outlined several key objectives for its participation in China Joy 2025:

1. Exploring New Business Opportunities: AdCounty Media aims to leverage the expo's platform to identify and pursue new avenues for business growth in the digital entertainment space.

2. Expanding Global Partnerships: The event provides a unique opportunity for the company to network with international players and potentially forge new strategic alliances.

3. Showcasing Innovative Offerings: AdCounty Media plans to demonstrate its cutting-edge solutions to a diverse, global audience, highlighting its capabilities in the digital media landscape.

Alignment with Company Vision

This strategic initiative aligns closely with AdCounty Media's broader vision. The company sees its participation in China Joy 2025 as a step towards:

• Scaling operations
• Engaging with global stakeholders
• Strengthening its presence in the international market

Management's Perspective

Aditya Jangid, Managing Director of AdCounty Media India Limited, commented on the participation, stating, "We believe that this participation will provide valuable insights and open doors for collaboration, contributing to the future growth and development of the Company."

Regulatory Compliance

The company has duly informed the BSE Limited about this development, in compliance with Regulation 30 of SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

AdCounty Media India Limited's participation in China Joy 2025 marks a significant step in its international expansion strategy. As the digital entertainment industry continues to evolve globally, the company's presence at this major expo could potentially lead to new opportunities and partnerships, ultimately benefiting its growth trajectory and market position.