Firstcry (Brainbees Solutions) , through its material subsidiary Globalbees Brands Private Limited, has announced plans to acquire an additional 14.91% stake in Dynamic IT Solution Private Limited. This move aims to strengthen its position in the fitness equipment and sports products market. The strategic acquisition, valued at INR 1.5 Crore, is expected to increase Globalbees' shareholding in Dynamic IT Solution from 75% to 89.91%.

Transaction Details

The transaction, structured as an arm's length related party transaction, is planned to be completed before October 30, 2025. The acquisition will be made in cash, according to the disclosure made by Firstcry (Brainbees Solutions) to the stock exchanges.

About Dynamic IT Solution

Dynamic IT Solution, incorporated in 2002, operates in the fitness equipment and sports products business under the brand name 'Strauss'. The company has shown fluctuating financial performance over the past three years:

For the financial year 2024-25, Dynamic IT Solution reported a net worth of INR 1.53 Crore.

Strategic Implications

This acquisition aligns with Globalbees' strategy to strengthen its presence in the fitness and sports equipment sector. By increasing its stake in Dynamic IT Solution, Globalbees aims to position itself to capitalize on the growing fitness market in India.

Regulatory Compliance

The transaction is being executed in compliance with the Securities and Exchange Board of India (SEBI) regulations. Firstcry (Brainbees Solutions) has made the necessary disclosures under Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.

This move by Globalbees demonstrates its commitment to expanding its portfolio in the fitness equipment sector, potentially setting the stage for further growth in this space.

Firstcry (Brainbees Solutions) has made significant moves in expanding its business portfolio. In a recent development, Globalbees Brands Private Limited, a material subsidiary of Brainbees Solutions Limited (FirstCry), has acquired an additional 10% stake in Plantex E-Commerce Private Limited for INR 19.96 crores in cash.

Acquisition Details

• Globalbees' shareholding in Plantex has increased from 60% to 70%
• The transaction was completed pursuant to a Shareholders Agreement dated September 02, 2022
• The acquisition was conducted at arm's length with no additional governmental or regulatory approvals required

About Plantex E-Commerce

• Incorporated in August 2020
• Engaged in kitchen and home utility products business
• Operates under brands including Plantex, Impulse, and Planet
• Reported a turnover of INR 170.85 crores and net worth of INR 69.95 crores
• Showed growth from INR 52.85 crores turnover in a previous period

Strategic Implications

This acquisition strengthens Globalbees' position in the home and kitchen products sector, potentially leading to:

• Enhanced market presence in the e-commerce space
• Diversification of product offerings
• Improved synergies between FirstCry's various subsidiaries

Brainbees Solutions' Expansion

In a separate but related development, Brainbees Solutions has also increased its ownership in Globalbees Brands, securing a majority stake of 51.68% through a recent investment of INR 19.96 crores. This was executed through a Series C3 allotment of Compulsorily Convertible Preference Shares (CCPS).

These strategic moves by Brainbees Solutions and its subsidiaries underscore the company's expansion strategy in India's e-commerce ecosystem. As FirstCry continues to strengthen its position across various sectors, the industry will be watching closely to see how these partnerships evolve and impact the broader market landscape.