Firstcry (Brainbees Solutions) , the parent company of FirstCry, has reported a strong performance in the first quarter, with significant growth in adjusted EBITDA and a milestone achievement in free cash flow.

Financial Highlights

• Revenue grew by 13% year-over-year to INR 18,626.00 million
• Adjusted EBITDA increased by 25% to INR 931.30 million
• Achieved positive free cash flow at the consolidated level for the first time
• Gross margin expanded by 82 basis points

Segment Performance

India Multi-Channel Business

• Revenue grew by 8% to INR 12,366.00 million
• Adjusted EBITDA increased by 12% to INR 1,067.00 million
• Gross margin improved from 36.6% to 37.8%

International Business

• Revenue grew by 13% to INR 2,070.00 million
• Adjusted EBITDA improved by 30% year-on-year
• Gross margin expanded by 100 basis points

Globalbees

• Revenue grew by 31% to INR 4,265.00 million
• Core categories showed strong 40% revenue growth

Key Performance Indicators

• Annual unique transacting customers reached 10.8 million, growing 14% year-over-year
• GMV for the consolidated business grew by 9%

Operational Updates

FirstCry faced challenges in the first quarter, including a consumer slowdown, changes in the last-mile delivery ecosystem, and geopolitical tensions in North India. Despite these hurdles, the company saw encouraging signs of growth in July, with early teens revenue growth compared to the previous year.

Supam Maheshwari, Managing Director and CEO of Brainbees Solutions Limited, commented on the results: "We are very happy to report 25% growth in our adjusted EBITDA for the consolidated business for the first quarter, vis-a-vis, the Q1 of the previous fiscal year. Also at a consolidated level, for the first time we have become Free Cash Flow positive."

The company is focusing on improving customer experience, particularly in last-mile delivery. FirstCry has expanded its delivery experience improvement experiment to four cities and plans to extend it further in the coming months.

In the international segment, FirstCry is set to open its first store in Riyadh, Saudi Arabia, before the end of the current quarter, marking a significant step in its omni-channel strategy.

The company plans to open 90-100 stores in the current fiscal year, similar to the number opened in the previous year, as it continues to optimize its offline presence while maintaining capital efficiency.

Looking ahead, FirstCry management expressed confidence in maintaining early teens revenue growth for the India multi-channel business for the rest of the fiscal year, based on the positive trends observed in July.

Conclusion

FirstCry's first quarter results demonstrate the company's resilience in the face of market challenges and its ability to drive growth across its diverse business segments. The achievement of positive free cash flow at the consolidated level marks a significant milestone in the company's financial journey, while continued expansion in international markets and focus on improving customer experience position FirstCry for sustained growth in the coming quarters.

Brainbees Solutions , the parent company of FirstCry, has released its Q4 financial results, showcasing a mixed performance with revenue growth but declining profitability.

Revenue Growth and Market Expansion

Brainbees Solutions reported a 15.84% year-over-year increase in revenue, reaching Rs 1,930.00 crore for the fourth quarter. This growth indicates the company's continued expansion in the market and its ability to attract customers in the competitive e-commerce space for baby and kids products.

The company's international revenue also saw an uptick, growing by 11.00% compared to the same period last year. However, it's worth noting that this segment faced increased competitive pressure in the global market.

Profitability Challenges

Despite the revenue growth, Brainbees Solutions faced significant challenges in maintaining profitability:

• EBITDA Decline: The company's EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) saw a sharp decline of 51.51%, falling to Rs 16.00 crore.
• Widening Net Loss: The net loss for the quarter expanded to Rs 76.70 crore, indicating increased pressure on the company's bottom line.

Product Category Performance

The company provided insights into its product category performance:

• Apparel and Footwear: These categories contributed to 52.00% of the India GMV (Gross Merchandise Value).
• Home Brands: The share of home brands in India GMV has seen significant growth over the years, rising from 37.00% in 2020 to 55.00% in 2025. This trend suggests a successful push towards private labels and in-house brands.

Market Position and Future Outlook

While Brainbees Solutions continues to grow its revenue and market presence, the declining profitability poses challenges for the company. The increased share of home brands in the GMV could be a strategic move to improve margins in the long run.

The company's ability to navigate competitive pressures, especially in international markets, while addressing profitability concerns, will be crucial for its future performance. As the e-commerce landscape for baby and kids products evolves, Brainbees Solutions will need to focus on operational efficiency and strategic growth initiatives to balance expansion with profitability.