Firstcry (Brainbees Solutions) , through its material subsidiary Globalbees Brands Private Limited, has significantly increased its stake in Healthyhey Foods LLP, strengthening its position in the health and wellness industry. The acquisition, completed on September 12, 2025, saw Globalbees increase its partnership interest from 60% to 79.60% in the nutritional supplements manufacturer.

Acquisition Details

Globalbees acquired an additional 19.60% partnership interest in Healthyhey Foods for INR 8.90 crores in cash. This strategic move was executed under an Assignment cum Investment Agreement dated November 11, 2021. The additional stake was acquired from two partners:

• Ms. Shilpa Anushul Varma (8.00%)
• Ms. Arushi Govind Agarwal (11.60%)

About Healthyhey Foods LLP

Healthyhey Foods LLP, incorporated on July 15, 2016, is a key player in the Health & Wellness industry. The company specializes in:

• Manufacturing, marketing, sale, and distribution of nutritional and dietary supplements
• Operating under brand names 'HealthyHey', 'Healthy Hey Nutrition', and 'HealthyHey Sports'
• Production, trading, and distribution of a wide range of consumer products including food, personal hygiene, cosmetics, health, beauty, fashion, and lifestyle products

Financial Performance

Healthyhey Foods has shown remarkable growth over the past three years:

For the financial year 2024-25, the company reported:

• Turnover: INR 89.74 crores
• Net worth: INR 2.48 crores

The significant jump in turnover from INR 22.71 crores in 2023-24 to INR 89.74 crores in 2024-25 demonstrates the company's strong growth trajectory.

Strategic Implications

This acquisition aligns with Globalbees' strategy to strengthen its portfolio in the rapidly growing health and wellness sector. By increasing its stake in Healthyhey Foods, Globalbees is poised to capitalize on the rising demand for nutritional supplements and wellness products.

FirstCry's Involvement

It's worth noting that FirstCry has also been actively investing in its subsidiary Globalbees. In a separate transaction disclosed on September 11, 2025, FirstCry invested INR 73,00,47,000 in Globalbees through the subscription of 2,220 Series C2 Compulsory Convertible Preference Shares (CCPS). This investment increased FirstCry's shareholding in Globalbees from 51.12% to 51.51% on a fully diluted basis.

The strategic moves by both Globalbees and FirstCry underscore the company's commitment to expanding its presence in the e-commerce and wellness sectors, leveraging the growing market opportunities in these segments.

Firstcry (Brainbees Solutions) , the popular e-commerce platform for baby and kids products, has further solidified its position in the roll-up e-commerce space by increasing its stake in Globalbees. The company has invested ₹73 crore in the second tranche of Globalbees' Compulsorily Convertible Preference Shares (CCPS), boosting its ownership to 51.51% and securing majority control.

Investment Details

Firstcry (Brainbees Solutions), officially known as Brainbees Solutions Limited, made this strategic move as part of a larger investment plan in Globalbees. According to the company's disclosure to the stock exchanges:

• The investment amounts to ₹73,00,47,000 (Seventy-Three Crores and Forty-Seven Thousand Rupees).
• It was made towards the 2nd Tranche Series C2 CCPS of Globalbees.
• Globalbees allotted 2,220 Series C2 CCPS to Firstcry (Brainbees Solutions).
• Each CCPS has a face value of ₹5 and was issued at a premium of ₹3,28,845.

Stake Increase and Control

This investment marks a significant milestone for Firstcry (Brainbees Solutions):

• The company's shareholding in Globalbees has increased from 51.12% to 51.51% on a fully diluted basis.
• Firstcry (Brainbees Solutions) now holds 89,279 shares in Globalbees.
• This majority stake gives the company greater control over Globalbees' operations and strategic direction.

Broader Investment Context

The recent investment is part of a larger funding initiative:

• Firstcry (Brainbees Solutions)'s board had previously approved an investment of up to ₹146,00,94,000 in Globalbees.
• This investment was planned to be made in one or more tranches.
• The current ₹73 crore investment represents the second tranche of this approved amount.

Globalbees' Funding Round

As part of this funding round, Globalbees, which is a material subsidiary of Firstcry (Brainbees Solutions), has also raised capital from other existing shareholders:

• This allotment was made to existing shareholders who were party to the Series C2 Share Subscription Agreement.

Firstcry (Brainbees Solutions)'s increased investment in Globalbees underscores its commitment to expanding its presence in the e-commerce ecosystem. By gaining majority control, the company is well-positioned to leverage Globalbees' platform and potentially accelerate its growth in the competitive online retail space.

The move also highlights the growing trend of established e-commerce players investing in and acquiring stakes in promising startups and platforms to diversify their portfolio and strengthen their market position.