FirstCry Parent Reports 51% Surge in Q2 FY26 Adjusted EBITDA

Firstcry (Brainbees Solutions) , the parent company of FirstCry, has reported significant financial improvements across its business segments for the second quarter of fiscal year 2026. The company achieved several milestones, including a consolidated positive Profit Before Tax (PBT) status and a substantial year-on-year growth in adjusted EBITDA.

Financial Highlights

Adjusted EBITDA Growth: 51% year-on-year increase
PBT Status: Achieved consolidated positive Profit Before Tax

Business Segment Performance

The company saw improvements across all its business operations:

India Multi-Channel
International
Globalbees operations

International Business Turnaround

Brainbees Solutions made significant strides in reducing losses in its International business:

Metric	Previous Loss	Current Loss	Reduction
Loss Amount	39.40	18.90	Over 50%

This substantial reduction in losses demonstrates the company's effective strategies in optimizing its international operations.

Operational Improvements

Faster Delivery Network Expansion

Brainbees Solutions has significantly expanded its faster delivery network:

Metric	Previous	Current	Expansion
Cities Covered	4	13	225% increase

This expansion is likely to enhance customer experience and potentially drive sales growth in these markets.

Financial Stability

Despite the expansions and improvements, Brainbees Solutions has maintained its financial stability:

Cash Flow Status: Remained free cash flow positive

This indicates that the company is managing its growth and investments while maintaining a healthy cash position.

The robust performance across various business segments, coupled with strategic expansions and financial prudence, positions Brainbees Solutions for potential continued growth. The company's ability to achieve positive PBT status while significantly reducing international losses showcases its improving operational efficiency and market strategy execution.

1 Day	5 Days	1 Month	6 Months	1 Year	5 Years
-0.26%	-6.38%	-11.88%	-6.90%	-43.14%	-52.70%

Firstcry (Brainbees Solutions) , the parent company of FirstCry, has reaffirmed its growth projections and outlined expansion plans for its India Multi-Channel business. The company maintains its guidance for early-teens revenue growth in FY26, with potential for upside.

Expansion of Delivery Network

In a significant move to enhance its logistics capabilities, Firstcry plans to expand its faster delivery network coverage. The company aims to increase the proportion of shipments covered by this network from the current 20% to 50% by mid-next year. This expansion is likely to improve delivery times and customer satisfaction.

Growth Expectations

Firstcry expects stronger growth in the second half of FY26 compared to the first half for its India operations. This projection suggests a potential acceleration in business activities as the fiscal year progresses.

International Operations

While the focus remains on the Indian market, Firstcry also addressed its international business. The company aims for sustainable growth in its international operations while simultaneously working on reducing losses in this segment.

Recent Financial Disclosure

On November 14, 2025, Firstcry held a conference call with analysts and investors to discuss its unaudited financial results for the quarter and half-year ended September 30, 2025. The company has made the audio-video recording of this call available on its website, demonstrating its commitment to transparency with investors.

Firstcry continues to focus on growth and operational efficiency as it navigates the competitive e-commerce landscape for children's products and services.