Firstcry (Brainbees Solutions) has made significant moves in expanding its business portfolio. In a recent development, Globalbees Brands Private Limited, a material subsidiary of Brainbees Solutions Limited (FirstCry), has acquired an additional 10% stake in Plantex E-Commerce Private Limited for INR 19.96 crores in cash.

Acquisition Details

• Globalbees' shareholding in Plantex has increased from 60% to 70%
• The transaction was completed pursuant to a Shareholders Agreement dated September 02, 2022
• The acquisition was conducted at arm's length with no additional governmental or regulatory approvals required

About Plantex E-Commerce

• Incorporated in August 2020
• Engaged in kitchen and home utility products business
• Operates under brands including Plantex, Impulse, and Planet
• Reported a turnover of INR 170.85 crores and net worth of INR 69.95 crores
• Showed growth from INR 52.85 crores turnover in a previous period

Strategic Implications

This acquisition strengthens Globalbees' position in the home and kitchen products sector, potentially leading to:

• Enhanced market presence in the e-commerce space
• Diversification of product offerings
• Improved synergies between FirstCry's various subsidiaries

Brainbees Solutions' Expansion

In a separate but related development, Brainbees Solutions has also increased its ownership in Globalbees Brands, securing a majority stake of 51.68% through a recent investment of INR 19.96 crores. This was executed through a Series C3 allotment of Compulsorily Convertible Preference Shares (CCPS).

These strategic moves by Brainbees Solutions and its subsidiaries underscore the company's expansion strategy in India's e-commerce ecosystem. As FirstCry continues to strengthen its position across various sectors, the industry will be watching closely to see how these partnerships evolve and impact the broader market landscape.

Firstcry (Brainbees Solutions) , through its material subsidiary Globalbees Brands Private Limited, has significantly increased its stake in Healthyhey Foods LLP, strengthening its position in the health and wellness industry. The acquisition, completed on September 12, 2025, saw Globalbees increase its partnership interest from 60% to 79.60% in the nutritional supplements manufacturer.

Acquisition Details

Globalbees acquired an additional 19.60% partnership interest in Healthyhey Foods for INR 8.90 crores in cash. This strategic move was executed under an Assignment cum Investment Agreement dated November 11, 2021. The additional stake was acquired from two partners:

• Ms. Shilpa Anushul Varma (8.00%)
• Ms. Arushi Govind Agarwal (11.60%)

About Healthyhey Foods LLP

Healthyhey Foods LLP, incorporated on July 15, 2016, is a key player in the Health & Wellness industry. The company specializes in:

• Manufacturing, marketing, sale, and distribution of nutritional and dietary supplements
• Operating under brand names 'HealthyHey', 'Healthy Hey Nutrition', and 'HealthyHey Sports'
• Production, trading, and distribution of a wide range of consumer products including food, personal hygiene, cosmetics, health, beauty, fashion, and lifestyle products

Financial Performance

Healthyhey Foods has shown remarkable growth over the past three years:

For the financial year 2024-25, the company reported:

• Turnover: INR 89.74 crores
• Net worth: INR 2.48 crores

The significant jump in turnover from INR 22.71 crores in 2023-24 to INR 89.74 crores in 2024-25 demonstrates the company's strong growth trajectory.

Strategic Implications

This acquisition aligns with Globalbees' strategy to strengthen its portfolio in the rapidly growing health and wellness sector. By increasing its stake in Healthyhey Foods, Globalbees is poised to capitalize on the rising demand for nutritional supplements and wellness products.

FirstCry's Involvement

It's worth noting that FirstCry has also been actively investing in its subsidiary Globalbees. In a separate transaction disclosed on September 11, 2025, FirstCry invested INR 73,00,47,000 in Globalbees through the subscription of 2,220 Series C2 Compulsory Convertible Preference Shares (CCPS). This investment increased FirstCry's shareholding in Globalbees from 51.12% to 51.51% on a fully diluted basis.

The strategic moves by both Globalbees and FirstCry underscore the company's commitment to expanding its presence in the e-commerce and wellness sectors, leveraging the growing market opportunities in these segments.