TVS Motor Company expanded its premium motorcycle lineup on September 17, 2026, introducing new variants and technology upgrades across the TVS Apache and TVS Ronin models ahead of the festive season.

New additions to the premium range

The expansion covers two of TVS Motor's prominent motorcycle platforms. The TVS Apache series and the TVS Ronin have received new variants alongside technology upgrades, broadening the choice available to customers in the premium segment.

TVS Apache RTR Updates

The TVS Apache RTR portfolio saw enhancements across three key models. The TVS Apache RTR 160 now includes a Traction Control System, hazard lamps, and LED tail lamps, starting at ₹127,990 (ex-showroom Delhi). The TVS Apache RTR 160 4V introduces a TFT display with Google Map Mirroring, Panic Brake Alert, and a Type-C charger, priced from ₹141,440.

The TVS Apache RTR 200 4V builds on its performance credentials with Front Adjustable USD suspension, alongside the new TFT display features, starting at ₹149,990.

TVS Apache 310 Series

The flagship TVS Apache 310 series introduced “Black Diamond Editions” for both the RR 310 and RTR 310 models. These editions feature an exclusive all-black aesthetic and advanced technologies such as Race Tuned Dynamic Stability Control (RT-DSC), Cruise Control, Cornering ABS, and Launch Control.

The TVS Apache RR 310 Top variant (with Quickshifter) is priced at ₹287,790, while the TVS Apache RTR 310 Top variant starts at ₹248,990. Keyless Ride technology has also been extended to the RR 310.

TVS Ronin Enhancements

The TVS Ronin range received a new Base + variant featuring Dual Channel ABS and a new livery, starting at ₹142,490. Existing Mid and Top variants were upgraded with connected clusters, Type-C chargers, and Traction Control Systems.

Festive season timing

The launch is timed to coincide with the festive season, a period that traditionally sees heightened consumer demand in the Indian two-wheeler market. The introduction of new variants and tech upgrades across the Apache and Ronin platforms reflects TVS Motor's focus on the premium motorcycle segment during this period.

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TVS Motor Company posted total sales of 616,540 units in August 2026, marking a 21% rise compared to 509,536 units in the same month a year ago. The figure came in below the analyst estimate of 653,000 units.

August sales performance at a glance

The monthly sales data reflects a year-on-year improvement in volumes, with actual sales crossing the 600,000-unit mark. However, the result fell short of market expectations, as the consensus estimate stood at 653,000 units.

The table below summarises the key sales figures for August:

Segment-wise breakdown

Two-wheeler sales drove the overall growth, registering a 21% increase to 591,437 units from 490,788 units in August 2025. Domestic two-wheeler sales rose 18% to 433,796 units, while international business sales grew 29% to 174,452 units.

Electric vehicle (EV) sales saw exponential growth, surging 137% to 59,453 units from 25,138 units a year ago. Three-wheeler sales also expanded significantly, rising 34% to 25,103 units from 18,748 units.

What the numbers show

The year-on-year comparison indicates a volume increase of over 100,000 units, reflecting improved demand relative to the prior-year period. At the same time, the gap between actual sales of 616,540 units and the estimate of 653,000 units points to a miss against market expectations for the month. The strong growth in EV sales, which more than doubled year-on-year, highlights a shifting product mix within the two-wheeler segment.