TVS Motor Company (TVSM) has launched the TVS iQube premium electric scooter in Kenya, marking its first entry into the African market. The launch represents a strategic expansion into a region where the electric two-wheeler segment is forecast to grow at a compound annual growth rate (CAGR) of 15-25% through 2030-31, significantly outpacing the overall two-wheeler market’s projected 7-10% CAGR.

Peyman Kargar, President of International Business at TVS Motor Company, described the launch as a key milestone in the company’s growth journey and a reflection of its focus on expanding innovative electric solutions across international markets. Vijay Gidoomal, CEO of Car & General, noted that while overall market growth is steady, the runway for electric vehicle (EV) penetration remains extremely long given current low adoption rates relative to industry size.

Product Specifications

The TVS iQube is available in two variants: the TVS iQube 3.5 and the TVS iQube 2.2. Both models deliver a peak power of 4.6 kW, comparable to a 125cc internal combustion engine scooter, and accelerate from 0–40 km/h in 4.2 seconds. They feature advanced lithium-ion batteries, IP67 waterproofing, and a BMS-controlled protection system.

Global Impact Metrics

The launch builds on the model’s existing global footprint. To date, the TVS iQube has been sold to over 1 million customers worldwide. These vehicles have collectively traveled more than 17.81 billion kilometres, helping avoid 6,23,595 tonnes of CO₂ emissions. The company equates this environmental impact to planting 25 million trees.

What the Numbers Show

The divergence between the projected CAGR for the overall African two-wheeler market (7-10%) and the electric segment (15-25%) highlights a structural shift in demand. By entering with a premium product rather than an entry-level model, TVS Motor is targeting the faster-growing upper tier of this expanding market, leveraging its established global scale to capture early market share in a region with low current EV penetration.

TVS Motor Company (TVSM), part of TVS VENU, launched its flagship supersport motorcycle, the TVS Apache RR 310, in Kenya at the Bikers Family Festival in Nairobi. The two-day event attracted over 2,500 bikers and family members, marking a significant expansion of the company’s premium offerings in one of East Africa’s most dynamic motorcycle markets. This launch follows positive market response to the TVS Apache RTR 180 and aims to cater to riders seeking race-inspired performance, advanced technology, and premium styling.

The TVS Apache RR 310 is powered by a 312.2 cc reverse-inclined DOHC engine that produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm. Designed for pure supersport performance, the motorcycle features an aggressive fully-faired design and race-focused ergonomics for optimal control. It is equipped with four dynamic riding modes — Track, Sport, Urban, and Rain — allowing riders to adapt seamlessly to changing conditions.

Key Specifications and Features

The motorcycle introduces several segment-first and additional features aimed at enhancing safety and performance:

Pricing and Availability

The TVS Apache RR 310 is now available for test rides and sale at authorized Car & General showrooms across Kenya. The pricing structure reflects two variants, Base and Plus, each available in Racing Red and Bomber Grey color options.

Strategic Expansion in East Africa

This launch represents a key milestone in TVSM’s premium motorcycle journey in Kenya. By introducing the Apache RR 310, TVS Motor Company is leveraging over four decades of racing heritage to strengthen its position in the high-performance segment. The event also served as a platform to engage with leading automotive media, riding groups, customers, and dealers, reinforcing the brand’s focus on community building alongside product innovation.

TVS Motor Company operates four state-of-the-art manufacturing facilities in India and Indonesia and delivers products across 90 countries. The introduction of the RR 310 underscores its commitment to providing superior customer experiences through sustainable mobility solutions tailored to local market dynamics.