TVS Motor appoints Peyman Kargar as new director and CEO

0 min read | Published on 28 Aug 2026, 10:25 AM |Updated on 28 Aug 2026, 10:25 AM

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Riya DScanX News Team

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Key Highlights

TVS Motor Company has appointed Peyman Kargar as its new Director and CEO.
Kargar previously worked at Infiniti, the luxury brand of Nissan.
The appointment represents a new leadership direction for TVS Motor Company.

*this image is generated using AI for illustrative purposes only.

TVS Motor Company has appointed Peyman Kargar as its new Director and Chief Executive Officer. Kargar previously worked at Infiniti, the luxury vehicle brand of Nissan.

Leadership appointment at TVS Motor

The appointment marks a significant leadership development at TVS Motor Company, with Kargar bringing international automotive industry experience to the role. His background includes work at Infiniti, Nissan's luxury brand, adding a global perspective to the company's executive leadership.

Appointment detail	Information
Name	Peyman Kargar
Role	Director and CEO
Company	TVS Motor Company
Previous association	Infiniti (Nissan's luxury brand)

How will Peyman Kargar's experience in the luxury automotive sector influence TVS Motor's strategy for premiumizing its two-wheeler portfolio?

What specific international market expansions might TVS Motor prioritize under Kargar's leadership given his global background?

Will Kargar's appointment signal a shift in TVS Motor's approach to electric vehicle development and supply chain management?

TVS Motor appoints Marcel Driessen as Division Head for Europe

1 min read | Published on 25 Aug 2026, 04:31 PM |Updated on 25 Aug 2026, 04:31 PM

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Jubin VScanX News Team

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Key Highlights

Marcel Driessen appointed Division Head for Europe at TVS Motor Company
Effective date set for September 15, 2026
Richard Tougeron moves to lead MENA & Asia operations from Dubai
Move aims to strengthen brand presence and accelerate regional growth

*this image is generated using AI for illustrative purposes only.

TVS Motor Company (BSE: 532343; NSE: TVSMOTOR) has appointed Marcel Driessen as Division Head for Europe to lead its expansion in the region. The appointment takes effect on September 15, 2026.

Driessen brings over three decades of leadership experience in the automotive and premium motorcycle industries. He previously held senior commercial and management roles at Yamaha, BMW Motorrad, Ducati, Piaggio, Vespa, Moto Guzzi, Aprilia, and Henkel.

Strategic Rationale

The appointment is part of TVS Motor’s broader reorganisation of its International Business unit. The company aims to enhance market focus, agility, and customer proximity to drive sustainable growth globally.

Peyman Kargar, President of International Business at TVS Motor Company, stated that Europe remains central to the company’s long-term international strategy. He noted that Driessen’s understanding of European consumers, dealer networks, and market dynamics will be instrumental in strengthening the brand’s presence.

Leadership Changes

As part of the reorganisation, Richard Tougeron, currently Division Head for Europe, will assume responsibility as Division Head for MENA & Asia. This role covers the Middle East, CIS, North Africa, and Asia. Tougeron will be based in Dubai.

Driessen said he looks forward to working with teams and partners to expand the company’s footprint and create value for customers across Europe.

How will TVS Motor's product lineup and pricing strategy in Europe adapt to compete with established premium brands like BMW Motorrad and Ducati under Driessen's leadership?

What specific market share targets has TVS Motor set for the European region by 2027 following this organizational restructuring?

How might the shift of Richard Tougeron to lead MENA & Asia impact TVS's growth trajectory in emerging markets compared to its European expansion efforts?