TVS Motor launches Apache RR 310 in Kenya at Bikers Family Festival
TVS Motor Company has expanded its presence in the Kenyan market by launching the TVS Apache RR 310 at the Bikers Family Festival in Nairobi. The supersport motorcycle, priced from KES 820,000 to KES 875,000, features a 312.2 cc engine delivering 38 PS and includes advanced technologies such as Cornering Drag Torque Control and four dynamic riding modes. This move follows the success of the Apache RTR 180 and targets enthusiasts seeking race-inspired performance.
*this image is generated using AI for illustrative purposes only.
TVS Motor Company (TVSM), part of TVS VENU, launched its flagship supersport motorcycle, the TVS Apache RR 310, in Kenya at the Bikers Family Festival in Nairobi. The two-day event attracted over 2,500 bikers and family members, marking a significant expansion of the company’s premium offerings in one of East Africa’s most dynamic motorcycle markets. This launch follows positive market response to the TVS Apache RTR 180 and aims to cater to riders seeking race-inspired performance, advanced technology, and premium styling.
The TVS Apache RR 310 is powered by a 312.2 cc reverse-inclined DOHC engine that produces 38 PS at 9,800 rpm and a peak torque of 29 Nm at 7,900 rpm. Designed for pure supersport performance, the motorcycle features an aggressive fully-faired design and race-focused ergonomics for optimal control. It is equipped with four dynamic riding modes — Track, Sport, Urban, and Rain — allowing riders to adapt seamlessly to changing conditions.
Key Specifications and Features
The motorcycle introduces several segment-first and additional features aimed at enhancing safety and performance:
| Feature Category | Specification |
|---|---|
| Engine | 312.2 cc reverse-inclined DOHC |
| Power Output | 38 PS at 9,800 rpm |
| Peak Torque | 29 Nm at 7,900 rpm |
| Riding Modes | Track, Sport, Urban, Rain |
| Segment-First Tech | Sequential Turn Signal Lamps (TSL) |
| Safety Feature | Cornering Drag Torque Control (RT-DSC) |
| Performance Aid | Launch Control (RT-DSC) |
| Instrumentation | Gen-2 Race Computer with Multi-Language Support |
Pricing and Availability
The TVS Apache RR 310 is now available for test rides and sale at authorized Car & General showrooms across Kenya. The pricing structure reflects two variants, Base and Plus, each available in Racing Red and Bomber Grey color options.
| Variant / Colour | Price |
|---|---|
| Racing Red Base | KES 820,000 |
| Racing Red Plus | KES 875,000 |
| Bomber Grey Base | KES 820,000 |
| Bomber Grey Plus | KES 875,000 |
Strategic Expansion in East Africa
This launch represents a key milestone in TVSM’s premium motorcycle journey in Kenya. By introducing the Apache RR 310, TVS Motor Company is leveraging over four decades of racing heritage to strengthen its position in the high-performance segment. The event also served as a platform to engage with leading automotive media, riding groups, customers, and dealers, reinforcing the brand’s focus on community building alongside product innovation.
TVS Motor Company operates four state-of-the-art manufacturing facilities in India and Indonesia and delivers products across 90 countries. The introduction of the RR 310 underscores its commitment to providing superior customer experiences through sustainable mobility solutions tailored to local market dynamics.
How will the introduction of the premium Apache RR 310 impact TVS Motor Company's market share against established competitors like KTM and Honda in Kenya's supersport segment?
What specific after-sales service and maintenance infrastructure is TVS planning to expand in East Africa to support the higher complexity of this premium model?
Does TVS Motor Company have plans to expand the Apache RR 310 launch to other key African markets such as South Africa or Nigeria in the near future?
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